In this interview, Stefan Braun and Uwe Braun talk about the challenges of digitalization in market research, komma’s creative approach, our excellent service orientation, and the role of artificial intelligence in market research.
In a survey conducted by the internet portal marktforschung.de, komma was recognized as one of the best market research companies in Germany (category “Smaller Agencies”).
We are delighted to welcome Huansang Shi to the komma team. Huansang Shi will be supporting komma as a Junior Consultant. She brings extensive knowledge in market and advertising research and is very familiar with komma from her previous work as a student employee.
Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.
Wir freuen uns, Simone Täubert als Neuzugang im Bereich Research Consulting bei der komma Forschungs- und Beratungsgesellschaft begrüßen zu dürfen.
Wie viele Menschen in Deutschland kennen die bundesweit einheitliche Nummer des ärztlichen Bereitschaftsdienstes? Wie zufrieden sind die Anrufer der 116 117? Und was bemängeln die Befragten?
Wie viele Menschen in Deutschland kennen die bundesweit einheitliche Nummer des ärztlichen Bereitschaftsdienstes? Wie zufrieden sind die Anrufer der 116 117? Und was bemängeln die Befragten?
Hira Bashir tritt komma Forschungs- und Beratungsgesellschaft als Tableau Expertin bei. Ihre Fähigkeiten der Datenanalyse und -visualisierung bereichern komma in multiplen Projekten.
Die komma Forschungs- und Beratungsgesellschaft wächst weiter. Johannes Sörnsen ist neuer Projektleiter mit Schwerpunkt in Werbe- und Markenforschung.
Der komma Customer Journey Ansatz verknüpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekräftig, da sie das beste beider Welten zusammenführt.
In the image survey conducted by the German internet portal marktforschung.de komma achieved a top ranking in 4 out of 7 evaluatiaon criteria: consulting competence, quality, service orientation and transparency.
In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.
Our managing director Stefan Braun spoke with www.marktforschung.de about career and the future of market research.
Stefan Braun complements the komma research and consulting GmbH as managing director since April 2020. Together with Uwe Braun and Prof. Dr. Stefan Tuschl, they represent the management team.
This book takes a look at the future of market research: Which role will market research play in the future for companies?
The komma research and consulting GmbH continues to grow and has two new team members joining. Lisa Korf enhances the team as a project manager since November 2018.
How satisfied are residents of rural communities with their mobility and the accessibility of relevant destinations? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
In order to be successful, advertising needs to elicit a positive impulse, a so called Wow-Effect. Only then it develops viral potential and initiates an orientation towards and behavioural change in line with the promoted product.
How satisfied are residents, commuters and visitors of the 15 largest german cities with their mobility in the city? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
Survey about sexual harassment at the workplace for the Women`s Career Index, now at ZEIT Online
komma surveyed 2000 bank clients in Germany on behalf of the management consulting firm Oliver Wyman this summer.
komma research and consulting GmbH has tested election advertising spots of 6 parties, which have moved into the Bundestag, in the run-up to the current parliamentary elections.
Which means of transport are used by the residents of the ten largest german cities to get to work, to run private errands, and to move about in their free time? Which significance is put on the local public tranport (ÖPNV)?
This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.
Interview with Prof. Dr. Stefan Tuschl at Marktforschung.de in the section „Marktforschung regional“ with the title „Pendler zwischen den Rändern Deutschlands“.
We congratulate Marktforschung.de to this inspired idea and are happy to support this initiative.
“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt. The article illuminates the consequences of digitalisation within customer satisfaction research and sales.
The team of komma research and consulting GmbH continues to grow in welcoming Verena Siems in August.
Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
komma is now a corporate member of the BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), the most important advocacy group of market researchers and social researchers in Germany.
The expat network InterNations has carried out an international study about living conditions of expatriates, i.e. people who live and work abroad, with support of komma research and consulting GmbH.
Interview with Uwe Braun and Prof. Dr. Stefan Tuschl at Marktforschung.de in the section “Jung und Wild? Newcomer in der Marktforschungsbranche”
Claudia Herrmann is new to the team of komma research and consulting GmbH. She brings 11 years of expertise in market research and comes from TNS Infratest.
The komma GmbH is moving into a new and larger office near Theresienwiese.
Uwe Braun and Prof. Dr. Sefan Tuschl founded komma research and consulting GmbH based in Munich. The focus lies on communications research, advertising and market research, as well as demanding modellings.
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komma Forschungs- und Beratungsgesellschaft mbH
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phone: +49 (0)89 189 4687 01
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
This post is also available in: German
