Artificial intelligence has long since become part of many people’s everyday lives. But how do the attitudes, usage patterns and expectations of Generation Y and Generation Z differ? Who is left out? And what can brands learn from this?
We’re delighted to welcome Alon Pahlich Mashiah to our team as a Research Consultant as of August 1, 2026.
A new chapter begins. We have packed our boxes and relocated …
We are delighted to welcome Andrea Ebner as Vice President Business Development at komma as of February 1, 2026 …
komma has been nominated in the field of brand tracking for the TOCii 2026 – Top Of Class Insights Industry …
We are delighted that, after a professional break, Nadine Fischer is back on board with us.
On behalf of the German cyclists’ association Allgemeiner Deutscher Fahrrad-Club (ADFC), komma conducted the bicycle climate test 2024 (Fahrradklima-Test 2024) …
In this interview, Stefan Braun and Uwe Braun talk about the challenges of digitalization in market research, komma’s creative approach, our excellent service orientation, and the role of artificial intelligence in market research.
In a survey conducted by the internet portal marktforschung.de, komma was recognized as one of the best market research companies in Germany (category “Smaller Agencies”).
We are delighted to welcome Huansang Shi to the komma team. Huansang Shi will be supporting komma as a Junior Consultant.
komma Forschungs- und Beratungsgesellschaft mbH
Brienner Str. 54 | 80333 München
phone: +49 (0)89 189 4687 01
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
