Stefan Braun complements the komma research and consulting GmbH as managing director since April 2020. Together with Uwe Braun and Prof. Dr. Stefan Tuschl, they represent the management team. With Stefan’s expertise, komma extends its portfolio by brand management topics for consumer goods and corporate market research, next to institutional market research expertise and scientific research.
This book takes a look at the future of market research: Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
The komma research and consulting GmbH continues to grow and has two new team members joining. Lisa Korf enhances the team as a project manager since November 2018.
How satisfied are residents of rural communities with their mobility and the accessibility of relevant destinations? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
In order to be successful, advertising needs to elicit a positive impulse, a so called Wow-Effect. Only then it develops viral potential and initiates an orientation towards and behavioural change in line with the promoted product.
How satisfied are residents, commuters and visitors of the 15 largest german cities with their mobility in the city? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
See the article „Achtung, hier ist Schluss!“ (in German) at ZEIT Online from 15.11.2017.
komma surveyed 2000 bank clients in Germany on behalf of the management consulting firm Oliver Wyman this summer. Alongside basic bank and product portfolios, the usage of digital financial channels was enquired in the almost 30-minute-long online interview.
komma research and consulting GmbH has tested election advertising spots of 6 parties, which have moved into the Bundestag, in the run-up to the current parliamentary elections.
Which means of transport are used by the residents of the ten largest german cities to get to work, to run private errands, and to move about in their free time? Which significance is put on the local public tranport (ÖPNV)?
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