New publication: AI in marketing
Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.
Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.
We are pleased to welcome Simone Täubert as a new addition to our Research Consulting team at komma Research and Consulting.
How many people in Germany know the nationwide emergency medical service number? How satisfied are callers of 116 117? And what are the concerns of those surveyed?
This webinar is aimed at business market researchers, customer experience managers, and marketing experts who want to learn more about the success factors and pitfalls in managing the customer journey, touchpoints, and customer experience.
Hira Bashir joins komma Research and Consulting as a Tableau expert. Her data analysis and visualization skills enrich komma in multiple projects.
The komma research and consulting company continues to grow. Johannes Sörnsen is the new project manager specializing in advertising and brand research.
Der komma Customer Journey Ansatz verknüpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekräftig, da sie das beste beider Welten zusammenführt.
In the image survey conducted by the German internet portal marktforschung.de komma achieved a top ranking in 4 out of 7 evaluatiaon criteria: consulting competence, quality, service orientation and transparency.
In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.
Our managing director Stefan Braun spoke with www.marktforschung.de about career and the future of market research.