This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.
Interview with Prof. Dr. Stefan Tuschl at Marktforschung.de in the section „Marktforschung regional“ with the title „Pendler zwischen den Rändern Deutschlands“.
We congratulate Marktforschung.de to this inspired idea and are happy to support this initiative.
“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt. The article illuminates the consequences of digitalisation within customer satisfaction research and sales.
The team of komma research and consulting GmbH continues to grow in welcoming Verena Siems in August.
Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
komma is now a corporate member of the BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), the most important advocacy group of market researchers and social researchers in Germany.
The expat network InterNations has carried out an international study about living conditions of expatriates, i.e. people who live and work abroad, with support of komma research and consulting GmbH.
Interview with Uwe Braun and Prof. Dr. Stefan Tuschl at Marktforschung.de in the section “Jung und Wild? Newcomer in der Marktforschungsbranche”
Claudia Herrmann is new to the team of komma research and consulting GmbH. She brings 11 years of expertise in market research and comes from TNS Infratest.
komma Forschungs- und Beratungsgesellschaft mbH
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phone: +49 (0)89 189 4687 01
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
