See the article „Achtung, hier ist Schluss!“ (in German) at ZEIT Online from 15.11.2017.
komma surveyed 2000 bank clients in Germany on behalf of the management consulting firm Oliver Wyman this summer. Alongside basic bank and product portfolios, the usage of digital financial channels was enquired in the almost 30-minute-long online interview.
komma research and consulting GmbH has tested election advertising spots of 6 parties, which have moved into the Bundestag, in the run-up to the current parliamentary elections.
Which means of transport are used by the residents of the ten largest german cities to get to work, to run private errands, and to move about in their free time? Which significance is put on the local public tranport (ÖPNV)?
This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.
Interview with Prof. Dr. Stefan Tuschl at Marktforschung.de in the section „Marktforschung regional“ with the title „Pendler zwischen den Rändern Deutschlands“.
We congratulate Marktforschung.de to this inspired idea and are happy to support this initiative.
“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt. The article illuminates the consequences of digitalisation within customer satisfaction research and sales.
The team of komma research and consulting GmbH continues to grow in welcoming Verena Siems in August.
Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
komma Forschungs- und Beratungsgesellschaft mbH
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mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
