This webinar is aimed at business market researchers, customer experience managers, and marketing experts who want to learn more about the success factors and pitfalls in managing the customer journey, touchpoints, and customer experience.
Hira Bashir joins komma Research and Consulting as a Tableau expert. Her data analysis and visualization skills enrich komma in multiple projects.
The komma research and consulting company continues to grow. Johannes Sörnsen is the new project manager specializing in advertising and brand research.
Der komma Customer Journey Ansatz verknüpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekräftig, da sie das beste beider Welten zusammenführt.
In the image survey conducted by the German internet portal marktforschung.de komma achieved a top ranking in 4 out of 7 evaluatiaon criteria: consulting competence, quality, service orientation and transparency.
In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.
Our managing director Stefan Braun spoke with www.marktforschung.de about career and the future of market research.
Stefan Braun complements the komma research and consulting GmbH as managing director since April 2020. Together with Uwe Braun and Prof. Dr. Stefan Tuschl, they represent the management team. With Stefan’s expertise, komma extends its portfolio by brand management topics for consumer goods and corporate market research, next to institutional market research expertise and scientific research.
This book takes a look at the future of market research: Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
The komma research and consulting GmbH continues to grow and has two new team members joining. Lisa Korf enhances the team as a project manager since November 2018.
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
