Der komma Customer Journey Ansatz verknüpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekräftig, da sie das beste beider Welten zusammenführt.
In the image survey conducted by the German internet portal marktforschung.de komma achieved a top ranking in 4 out of 7 evaluatiaon criteria: consulting competence, quality, service orientation and transparency.
In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.
Our managing director Stefan Braun spoke with www.marktforschung.de about career and the future of market research.
Stefan Braun complements the komma research and consulting GmbH as managing director since April 2020. Together with Uwe Braun and Prof. Dr. Stefan Tuschl, they represent the management team. With Stefan’s expertise, komma extends its portfolio by brand management topics for consumer goods and corporate market research, next to institutional market research expertise and scientific research.
This book takes a look at the future of market research: Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?
The komma research and consulting GmbH continues to grow and has two new team members joining. Lisa Korf enhances the team as a project manager since November 2018.
How satisfied are residents of rural communities with their mobility and the accessibility of relevant destinations? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
In order to be successful, advertising needs to elicit a positive impulse, a so called Wow-Effect. Only then it develops viral potential and initiates an orientation towards and behavioural change in line with the promoted product.
How satisfied are residents, commuters and visitors of the 15 largest german cities with their mobility in the city? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
