Anton, Autor bei Market research on communication and brands

About Anton

This author has not written his bio yet.
But we are proud to say that Anton contributed 70 entries already.

Entries by Anton

Comprehensive survey of bank clients on behalf of management consulting Oliver Wyman

4. October 2017/in Uncategorized/by Anton

komma surveyed 2000 bank clients in Germany on behalf of the management consulting firm Oliver Wyman this summer.

Newly developed test approach shows weaknesses of CDU and SPD election advertising spots

26. September 2017/in Uncategorized/by Anton

komma research and consulting GmbH has tested election advertising spots of 6 parties, which have moved into the Bundestag, in the run-up to the current parliamentary elections.

komma conducts a survey about usage of public tansport on behalf of the ADAC

7. March 2017/in Uncategorized/by Anton

Which means of transport are used by the residents of the ten largest german cities to get to work, to run private errands, and to move about in their free time? Which significance is put on the local public tranport (ÖPNV)?

New book release “Marktforschung der Zukunft – Mensch oder Maschine?”

11. January 2017/in Uncategorized/by Anton

This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.

Interview with Prof. Dr. Stefan Tuschl

25. October 2016/in Uncategorized/by Anton

Interview with Prof. Dr. Stefan Tuschl at Marktforschung.de in the section „Marktforschung regional“ with the title „Pendler zwischen den Rändern Deutschlands“.

komma supports the initiative “researchers4refugees – Marktforscher engagieren sich für Flüchtlinge”

28. December 2015/in Uncategorized/by Anton

We congratulate Marktforschung.de to this inspired idea and are happy to support this initiative.

Publication

10. November 2015/in Uncategorized/by Anton

“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt. The article illuminates the consequences of digitalisation within customer satisfaction research and sales.

Verena Siems enhances team komma

9. September 2015/in Uncategorized/by Anton

The team of komma research and consulting GmbH continues to grow in welcoming Verena Siems in August.

New book release “Zukunft der Marktforschung”

17. July 2015/in Uncategorized/by Anton

Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?

komma is a member of the Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM)

4. December 2014/in Uncategorized/by Anton

komma is now a corporate member of the BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), the most important advocacy group of market researchers and social researchers in Germany.