Which means of transport are used by the residents of the ten largest german cities to get to work, to run private errands, and to move about in their free time? Which significance is put on the local public tranport (ÖPNV)?

Interview with Prof. Dr. Stefan Tuschl at Marktforschung.de in the section „Marktforschung regional“ with the title „Pendler zwischen den Rändern Deutschlands“.

“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt. The article illuminates the consequences of digitalisation within customer satisfaction research and sales.

Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?