This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.

Prof. Dr. Stefan Tuschl, Professor for quantitative methods at the Hamburg University of Applied Siences (HAW), Bernhard Keller, passionate market and opinion researcher and multiple author, and Hans-Werner Klein, CIO of Twenty54Labs – experts for datawork in industry and market research, let renowned market research experts of different industries show how new instruments and approaches are influencing their business and are differentiating their profession.

The book is now available at Springer Gabler Verlag, Wiesbaden.