Our core competencies

We are covering a broad spectrum of various methodologies and research approaches. Our core competences are advertising research, brand research and product research. We are the experts in brand tracking and advertising tracking. We support you to optimize your brand strategy, positioning, communication and your product portfolio. Together with our clients we are developing tailor-made and creative solutions on various research topics around brand, communication and customer experience e.g. brand strategy, positioning, advertising- and brand tracking, touchpoint opimization, customer experience, customer journey, data analytics.

Advertising Tracking and Brand Tracking

We develop an understanding how your target group is perceiving your brand in the competitive environment. Based on intelligent diagnostics, we are identifying the key points of action for your brand and communication strategy.

Advertising Pretests

We support you in optimizing your mediaplan and marketing mix as well as your creative.

Brand Strategy, brand positioning and brand image

We support you in optimizing your brand positioning and managing your brand in implementing a systematic brand tracking and brand cockpit. With our great experience on agency and corporate side we help you establishing a state-of-the-art brand management.

Touchpoint Optimization and Customer Journey

We help you to optimize where and how you can reach your customers by understanding the customer journey and identifying the touchpoints of your target group. You will also get an understanding how each touchpoint can help strengthening your brand and improve sales short-term and long-term.

Concept Tests

We are supporting you with fact-based decision making from the very beginning of your value creation. Our concept testing approach helps you to optimize both – product and communication at a very early stage.

Applied Data Analytics

In times of information overload and data flooding, we help you distill the relevant information and analyze and interpret the data to make the right decisions for further business success. With our direct link to the scientific world, we are always using the latest data science techniques to derive the right recommendations.