{"id":3038,"date":"2015-07-17T10:07:42","date_gmt":"2015-07-17T08:07:42","guid":{"rendered":"https:\/\/test.komma-forschung.de\/buch-neuerscheinung-zukunft-der-marktforschung\/"},"modified":"2025-10-24T11:24:21","modified_gmt":"2025-10-24T09:24:21","slug":"new-book-release-zukunft-der-marktforschung","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/","title":{"rendered":"New book release \u201cZukunft der Marktforschung\u201d"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3038'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Entwicklungschancen in Zeiten von Social Media und Big Data<\/h4>\n<p>Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again? Are \u201edata-experts\u201c the market researchers of the future? How will \u201eclassic market research\u201c look like in ten years?<\/p>\n<p>Prof. Dr. Stefan Tuschl, Professor for quantitative methods at the department of management at HAW Hamburg, gets together with the market and sales researcher Bernhard Keller, director at Maritz Research Hamburg, and Hans-Werner Klein, co-founder and CIO at Twenty54Labs, Valkenburg (NL) \/ Bonn and knowledge mediator between humans and data, to the bottom of these questions in the book <a href=\"http:\/\/www.springer.com\/springer+gabler\/marketing+%26+sales\/book\/978-3-658-05399-4\" target=\"_blank\" rel=\"noopener\">\u201eZukunft der Marktforschung\u201c<\/a>.<\/p>\n<p>The book is now available at Springer Gabler Verlag, Wiesbaden.<\/p>\n<p>komma Neuigkeiten Mafo der Zukunft<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2520\" src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-211x300.webp\" alt=\"\" width=\"211\" height=\"300\" srcset=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-211x300.webp 211w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-768x1092.webp 768w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-724x1030.webp 724w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-496x705.webp 496w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung-297x423.webp 297w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp 827w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again? <\/p>\n","protected":false},"author":4,"featured_media":2521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"og:description\" content=\"Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/\" \/>\n<meta property=\"og:site_name\" content=\"Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-17T08:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T09:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"827\" \/>\n\t<meta property=\"og:image:height\" content=\"1176\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/\"},\"author\":{\"name\":\"Anton\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/person\\\/887f23f260b255ac065dba2dd97d4bc7\"},\"headline\":\"New book release \u201cZukunft der Marktforschung\u201d\",\"datePublished\":\"2015-07-17T08:07:42+00:00\",\"dateModified\":\"2025-10-24T09:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/\"},\"wordCount\":1514,\"publisher\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Zukunft-der-Marktforschung.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/\",\"name\":\"New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Zukunft-der-Marktforschung.webp\",\"datePublished\":\"2015-07-17T08:07:42+00:00\",\"dateModified\":\"2025-10-24T09:24:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Zukunft-der-Marktforschung.webp\",\"contentUrl\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Zukunft-der-Marktforschung.webp\",\"width\":827,\"height\":1176,\"caption\":\"Zukunft der Marktforschung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/new-book-release-zukunft-der-marktforschung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New book release \u201cZukunft der Marktforschung\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\",\"name\":\"Marktforschung zu Kommunikation und Marke - komma GmbH\",\"description\":\"komma 2024 erneut als eine der besten Marktforschungsagenturen ausgezeichnet\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#organization\",\"name\":\"komma Forschung und Beratung\",\"alternateName\":\"komma Forschungs- und Beratungsgesellschaft mbH\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/komma-logo-2-1.png\",\"contentUrl\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/komma-logo-2-1.png\",\"width\":300,\"height\":144,\"caption\":\"komma Forschung und Beratung\"},\"image\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/person\\\/887f23f260b255ac065dba2dd97d4bc7\",\"name\":\"Anton\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/author\\\/anton\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/","og_locale":"en_US","og_type":"article","og_title":"New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH","og_description":"Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?","og_url":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/","og_site_name":"Marktforschung zu Kommunikation und Marke - komma GmbH","article_published_time":"2015-07-17T08:07:42+00:00","article_modified_time":"2025-10-24T09:24:21+00:00","og_image":[{"width":827,"height":1176,"url":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp","type":"image\/webp"}],"author":"Anton","twitter_misc":{"Written by":"Anton","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#article","isPartOf":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/"},"author":{"name":"Anton","@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/person\/887f23f260b255ac065dba2dd97d4bc7"},"headline":"New book release \u201cZukunft der Marktforschung\u201d","datePublished":"2015-07-17T08:07:42+00:00","dateModified":"2025-10-24T09:24:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/"},"wordCount":1514,"publisher":{"@id":"https:\/\/www.komma-forschung.de\/en\/#organization"},"image":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#primaryimage"},"thumbnailUrl":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/","url":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/","name":"New book release \u201cZukunft der Marktforschung\u201d - Marktforschung zu Kommunikation und Marke - komma GmbH","isPartOf":{"@id":"https:\/\/www.komma-forschung.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#primaryimage"},"image":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#primaryimage"},"thumbnailUrl":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp","datePublished":"2015-07-17T08:07:42+00:00","dateModified":"2025-10-24T09:24:21+00:00","breadcrumb":{"@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#primaryimage","url":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp","contentUrl":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-Marktforschung.webp","width":827,"height":1176,"caption":"Zukunft der Marktforschung"},{"@type":"BreadcrumbList","@id":"https:\/\/www.komma-forschung.de\/en\/new-book-release-zukunft-der-marktforschung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.komma-forschung.de\/en\/"},{"@type":"ListItem","position":2,"name":"New book release \u201cZukunft der Marktforschung\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.komma-forschung.de\/en\/#website","url":"https:\/\/www.komma-forschung.de\/en\/","name":"Marktforschung zu Kommunikation und Marke - komma GmbH","description":"komma 2024 erneut als eine der besten Marktforschungsagenturen ausgezeichnet","publisher":{"@id":"https:\/\/www.komma-forschung.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.komma-forschung.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.komma-forschung.de\/en\/#organization","name":"komma Forschung und Beratung","alternateName":"komma Forschungs- und Beratungsgesellschaft mbH","url":"https:\/\/www.komma-forschung.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma-logo-2-1.png","contentUrl":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma-logo-2-1.png","width":300,"height":144,"caption":"komma Forschung und Beratung"},"image":{"@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/person\/887f23f260b255ac065dba2dd97d4bc7","name":"Anton","url":"https:\/\/www.komma-forschung.de\/en\/author\/anton\/"}]}},"_links":{"self":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":2,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"predecessor-version":[{"id":3039,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/posts\/3038\/revisions\/3039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/media\/2521"}],"wp:attachment":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/tags?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}