{"id":3009,"date":"2017-01-11T09:46:59","date_gmt":"2017-01-11T08:46:59","guid":{"rendered":"https:\/\/test.komma-forschung.de\/buch-neuerscheinung-marktforschung-der-zukunft-mensch-oder-maschine\/"},"modified":"2025-10-24T11:23:29","modified_gmt":"2025-10-24T09:23:29","slug":"new-book-release-marktforschung-der-zukunft-mensch-oder-maschine","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/new-book-release-marktforschung-der-zukunft-mensch-oder-maschine\/","title":{"rendered":"New book release \u201cMarktforschung der Zukunft \u2013 Mensch oder Maschine?\u201d"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3009'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.<\/p>\n<p>Prof. Dr. Stefan Tuschl, Professor for quantitative methods at the Hamburg University of Applied Siences (HAW), Bernhard Keller, passionate market and opinion researcher and multiple author, and Hans-Werner Klein, CIO of Twenty54Labs \u2013 experts for datawork in industry and market research, let renowned market research experts of different industries show how new instruments and approaches are influencing their business and are differentiating their profession.<\/p>\n<p><a href=\"http:\/\/www.springer.com\/de\/book\/9783658123642\" target=\"_blank\" rel=\"noopener\">The book<\/a> is now available at Springer Gabler Verlag, Wiesbaden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2524\" src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-211x300.webp\" alt=\"\" width=\"211\" height=\"300\" srcset=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-211x300.webp 211w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-768x1092.webp 768w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-724x1030.webp 724w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-496x705.webp 496w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft-297x423.webp 297w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Mafo_der_Zukunft.webp 827w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This book explains how big data, social media and automated, as well as innovative methods change market research as a profession and how the industry could re-position itself anew.<\/p>\n","protected":false},"author":4,"featured_media":2525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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