{"id":2953,"date":"2019-08-27T08:49:23","date_gmt":"2019-08-27T06:49:23","guid":{"rendered":"https:\/\/test.komma-forschung.de\/buch-neuauflage-zukunft-der-marktforschung-2-auflage\/"},"modified":"2025-10-27T10:29:45","modified_gmt":"2025-10-27T09:29:45","slug":"new-edition-of-the-book-zukunft-der-marktforschung-2-edition","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/new-edition-of-the-book-zukunft-der-marktforschung-2-edition\/","title":{"rendered":"New edition of the book \u201eZukunft der Marktforschung\u201c (2. edition)"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2953'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-5roo98-f09f0cdad20ca779b0066048469cff40 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgaxv0wz-a0483396f187a3da2ba128438e6c7075\">\n.avia-image-container.av-mgaxv0wz-a0483396f187a3da2ba128438e6c7075 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgaxv0wz-a0483396f187a3da2ba128438e6c7075 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgaxv0wz-a0483396f187a3da2ba128438e6c7075 av-styling- avia-align-left  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2537 avia-img-lazy-loading-not-2537 avia_image ' src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-MaFo-2.-Auflage-211x300.jpg\" alt='Zukunft-der-MaFo-2.-Auflage' title='Zukunft-der-MaFo-2.-Auflage'  height=\"300\" width=\"211\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-MaFo-2.-Auflage-211x300.jpg 211w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-MaFo-2.-Auflage-297x423.jpg 297w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Zukunft-der-MaFo-2.-Auflage.jpg 413w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-3qq02k-fc6acfde8675e38dbbe24c63683c7698 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-b0rpo-98bf33f31e5998bcc11206a158f92bcf av_one_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_three_fifth  first av-break-at-tablet flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6><strong>Entwicklungschancen in Zeiten von Social Media und Big Data<\/strong><\/h6>\n<p><a href=\"https:\/\/www.springer.com\/de\/book\/9783658254483\" target=\"_blank\" rel=\"noopener noreferrer\">This book<\/a>\u00a0takes a look at the future of market research: Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again? Are \u201edata-experts\u201c the market researchers of the future? How will \u201eclassic market research\u201c look like in ten years?<\/p>\n<p>These and many more questions about market research are answered in the book by renowned experts. They show what the industry needs to be aware of in the future in order to continue to be successful on the basis of three key themes<\/p>\n<ul>\n<li>Market researchers and their profession: Training, intelligence professionals, strategic human ressource management<\/li>\n<li>Research methods and research objects: Customer satisfaction research, qualitative market research, GPS usage, linguistic text mining, gamification<\/li>\n<li>Research fields through the ages: Residential properties, financial industry, shopper market research, strategic options through Google, Facebook &amp; Co.<\/li>\n<\/ul>\n<p>The second edition of this book underwent a fundamental rework and update. It takes into account recent developments, market overviews and industry experiences of the past years.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  column-top-margin'     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This book\u00a0takes a look at the future of market research: Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again?<\/p>\n","protected":false},"author":4,"featured_media":2537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New edition of the book \u201eZukunft der Marktforschung\u201c (2. edition) - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.komma-forschung.de\/en\/new-edition-of-the-book-zukunft-der-marktforschung-2-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New edition of the book \u201eZukunft der Marktforschung\u201c (2. edition) - Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"og:description\" content=\"This book\u00a0takes a look at the future of market research: Which role will market research play in the future for companies? 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