{"id":2923,"date":"2020-09-03T16:34:34","date_gmt":"2020-09-03T14:34:34","guid":{"rendered":"https:\/\/test.komma-forschung.de\/datengetriebenes-markenmanagement-das-komma-markencockpit\/"},"modified":"2025-10-24T11:22:16","modified_gmt":"2025-10-24T09:22:16","slug":"data-driven-brand-management-the-komma-brand-cockpit","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/data-driven-brand-management-the-komma-brand-cockpit\/","title":{"rendered":"Data-driven Brand Management \u2013 the komma Brand Cockpit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2923'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-5aplrt-4d073b7bee6e7e1372e4688873f2eed6 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg7lj3k4-04494de51ffc0f012d2e1ed1f34b6bad\">\n.avia-image-container.av-mg7lj3k4-04494de51ffc0f012d2e1ed1f34b6bad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mg7lj3k4-04494de51ffc0f012d2e1ed1f34b6bad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mg7lj3k4-04494de51ffc0f012d2e1ed1f34b6bad av-styling- avia-align-left  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2425 avia-img-lazy-loading-not-2425 avia_image ' src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Cockpit_Rundumblick_small.jpg\" alt='Cockpit Rundumblick' title='Cockpit_Rundumblick_small'  height=\"356\" width=\"701\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Cockpit_Rundumblick_small.jpg 701w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/Cockpit_Rundumblick_small-300x152.jpg 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-491q1l-72bc5698a8b646c2dba730ec9394d71f av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-2mygjt-0a043aab9422e42f9563dbc6eef67aed av_one_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_three_fifth  first av-break-at-tablet flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management. komma has developed an approach to bring business figures, marketing data and market research data together in a brand cockpit. Together with advanced analytics we can create real added value for modern data-driven brand management. Read the article to this exciting topic from Uwe Braun and Stefan Braun in the latest magazine\u00a0<a href=\"https:\/\/www.horizont.net\/epaper\/530\/epaper\/html5\/index.html?&amp;locale=DEU&amp;pn=41\" target=\"_blank\" rel=\"noopener noreferrer\">Planung &amp; Analyse Ausgabe 3\/2020<\/a>\u00a0(in German).<\/p>\n<p><a href=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/08\/Cockpit_PA_3_20.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Here<\/a>\u00a0you can also download the article in pdf.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  column-top-margin'     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.<\/p>\n","protected":false},"author":4,"featured_media":2425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data-driven Brand Management \u2013 the komma Brand Cockpit - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.komma-forschung.de\/en\/data-driven-brand-management-the-komma-brand-cockpit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-driven Brand Management \u2013 the komma Brand Cockpit - Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"og:description\" content=\"In our digital age we produce two quintillion bytes of data every day. 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