{"id":2913,"date":"2021-05-27T16:26:19","date_gmt":"2021-05-27T14:26:19","guid":{"rendered":"https:\/\/test.komma-forschung.de\/der-komma-customer-journey-ansatz\/"},"modified":"2025-10-24T11:25:07","modified_gmt":"2025-10-24T09:25:07","slug":"der-komma-customer-journey-ansatz","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/der-komma-customer-journey-ansatz\/","title":{"rendered":"Der komma Customer Journey Ansatz"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2913'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-5toh3d-c5387e6cbaf79d160e02b67b2da87b4f av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1v65qh-017ca9387f60ba9617ffcb4527bc63fb\">\n.avia-image-container.av-1v65qh-017ca9387f60ba9617ffcb4527bc63fb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1v65qh-017ca9387f60ba9617ffcb4527bc63fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1v65qh-017ca9387f60ba9617ffcb4527bc63fb av-styling- avia-align-left  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2429 avia-img-lazy-loading-not-2429 avia_image ' src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma_customer_journey.jpg\" alt='komma customer journey' title='komma_customer_journey'  height=\"317\" width=\"639\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma_customer_journey.jpg 639w, https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma_customer_journey-300x149.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-42agbd-a2d34c756e64627039f0b3565663cb6e av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-23ffw9-f6a838abcfe0d32e16b1c62f2d7a6c1f av_one_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_three_fifth  first av-break-at-tablet flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der komma Customer Journey Ansatz verkn\u00fcpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekr\u00e4ftig, da sie das beste beider Welten zusammenf\u00fchrt.<\/p>\n<p>komma hat zusammen mit dem Panelanbieter Talk Online Panel GmbH die Customer Journey f\u00fcr den Kauf von Haushaltsgro\u00dfger\u00e4ten analysiert. Die Ergebnisse zeigen Optimierungspotenziale f\u00fcr H\u00e4ndler und Hersteller. Die komma Gesch\u00e4ftsf\u00fchrer Prof. Dr. Stefan Tuschl und Stefan Braun ver\u00f6ffentlichten dazu einen Artikel in der Zeitschrift planung &amp; analyse Ausgabe.<\/p>\n<p><a href=\"\/wp-content\/uploads\/2025\/08\/CustomerJourney_Komma_PA_2021.pdf\" target=\"_blank\" rel=\"noopener\">Hier<\/a> k\u00f6nnen Sie den Artikel direkt herunterladen.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  column-top-margin'     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Der komma Customer Journey Ansatz verkn\u00fcpft klassische Befragung mit digitalen Verhaltensdaten. Dadurch wird die Customer Journey erst richtig aussagekr\u00e4ftig, da sie das beste beider Welten zusammenf\u00fchrt.<\/p>\n","protected":false},"author":4,"featured_media":2429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der komma Customer Journey Ansatz - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.komma-forschung.de\/en\/der-komma-customer-journey-ansatz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der komma Customer Journey Ansatz - Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"og:description\" content=\"Der komma Customer Journey Ansatz verkn\u00fcpft klassische Befragung mit digitalen Verhaltensdaten. 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