{"id":2844,"date":"2024-04-01T15:40:26","date_gmt":"2024-04-01T13:40:26","guid":{"rendered":"https:\/\/test.komma-forschung.de\/veroeffentlichung-ki-im-marketing\/"},"modified":"2025-10-24T11:21:44","modified_gmt":"2025-10-24T09:21:44","slug":"new-publication-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/www.komma-forschung.de\/en\/new-publication-ai-in-marketing\/","title":{"rendered":"New publication: AI in marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4\">\n#top .hr.hr-invisible.av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mcswb52x-319133c9c94c498e0c45acbc94cbd2a4 hr-invisible  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-ggzd7-e015b82407531185e7f9706dd2753408 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2844'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mcswccve-87ffbde93380ae87fbeca9b020d67383 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-5p25e8-40b2c23c641a3427df7ac03adab7dc75 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgayjjis-393078cd908df0e797d160a0fd67f7c8\">\n.avia-image-container.av-mgayjjis-393078cd908df0e797d160a0fd67f7c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgayjjis-393078cd908df0e797d160a0fd67f7c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgayjjis-393078cd908df0e797d160a0fd67f7c8 av-styling- avia-align-left  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/08\/Prof_Dr_Stefan_Tuschl_Geschaeftsfuehrer_komma_Team-300x300.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div  class='flex_column av-hsw7k-743fd4595ab2dc479260aac56a93de6e av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  '     ><\/div><div  class='flex_column av-2qwk8g-3ce9e24532737752bc622300fd431c3a av_one_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_three_fifth  first av-break-at-tablet flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-gey2b-21ef5fc1660299b9caa2deae1ce90ca2 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-btl4r-a190df6646d607aecdf1ad50b3b80a0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.<\/p>\n<p>The article explores how generative AI is transforming digital marketing by automating repetitive tasks and creating personalized content faster and more cost-effectively. The focus is on online marketing opportunities such as email, social media as well as display advertising, and the symbiotic relationship between AI and marketing for academics and practitioners is highlighted.<\/p>\n<p>O. Deriabina, C. Hofmann-St\u00f6lting, S. Tuschl (2024). Optimising content-based online marketing strategies through generative AI.\u00a0<a href=\"https:\/\/arbeitsgemeinschaft.marketing\/praxiswissen-marketing-1-2024\" target=\"_blank\" rel=\"noopener\">PraxisWissen Marketing 01\/2024<\/a>, 85-102.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-b1cxf-e5153acafb1fe04767c57f822ab87b49 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  column-top-margin'     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.<\/p>\n","protected":false},"author":4,"featured_media":2403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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