{"id":2774,"date":"2025-05-13T15:02:43","date_gmt":"2025-05-13T13:02:43","guid":{"rendered":"https:\/\/test.komma-forschung.de\/datenschutzerklaerung\/"},"modified":"2026-03-26T11:27:24","modified_gmt":"2026-03-26T10:27:24","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mewnnz4c-46683e705a5dab52c17964b4026f03f0\">\n#top .hr.hr-invisible.av-mewnnz4c-46683e705a5dab52c17964b4026f03f0{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-mewnnz4c-46683e705a5dab52c17964b4026f03f0 hr-invisible  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mg7mmhoo-c479589558bf88fe43e0fb0636834530 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Privacy Policy<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg7mm6gy-ef6f6921bf29eced35a07575956fa117\">\n#top .hr.hr-invisible.av-mg7mm6gy-ef6f6921bf29eced35a07575956fa117{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mg7mm6gy-ef6f6921bf29eced35a07575956fa117 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_section  avia-builder-el-last  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-bt847-d46e509ee923b54437ca1db46552c56f main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2774'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mamius8a-29176ca57e371de105a2d4dcb1f698a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Responsibility<\/h4>\n<p>Responsibility for data processing in accordance with data protection laws, especially with the European General Data Protection Regulation (GDPR) for this website lies with:<br \/>\nkomma Forschungs- und Beratungsgesellschaft mbH<br \/>\nBrienner Str. 54<br \/>\n80333 M\u00fcnchen<br \/>\nPurpose of data processing by the responsible party and third parties<\/p>\n<p>We process your personal data for the purposes stated in this privacy policy only. Your personal data will not be transferred to third parties for any other than the following reasons. We only share your personal data, if:<\/p>\n<ul>\n<li>you have given your explicit consent for it,<\/li>\n<li>the processing is necessary to execute a contract with you,<\/li>\n<li>the processing is necessary to comply with a legal obligation,<\/li>\n<li>the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding and legitimate interest in the non-disclosure of your data.<\/li>\n<\/ul>\n<h4><strong>Collection of general information while visiting our website<\/strong><\/h4>\n<p>Once you access our website, information of a general nature will be collected automatically. This information (server logfiles) contains for example type of web browser, operating system, domain name of your internet service provider and similar information.<br \/>\nThis information is technically required to display the requested content correctly and applies when using the internet. They will be processed especially for:<\/p>\n<ul>\n<li>securing a smooth set-up of the connection to our website,<\/li>\n<li>securing a smooth usage of our website,<\/li>\n<li>evaluation of the security and stability of the system<\/li>\n<li>other administrative purpose.<\/li>\n<\/ul>\n<p>Processing your personal data is based on our legitimate interest in the previously mentioned purpose for data collection. We will not use your data to draw conclusions to your person. Recipients of the data are only the responsible party and possible processors.<br \/>\nAnonymous information of this nature will be analysed to optimise our web presence and the technical setup.<\/p>\n<h4><strong>Cookies<\/strong><\/h4>\n<h3><span class=\"borlabs-cookie-open-dialog-preferences brlbs-cmpnt-container\" data-borlabs-cookie-title=\"View and change your cookie settings\" data-borlabs-cookie-type=\"button\" data-v-app=\"\"><button class=\"brlbs-cmpnt-btn brlbs-cmpnt-font-semibold brlbs-cmpnt-btn-preferences\" tabindex=\"0\" role=\"button\" data-v-aa476cbe=\"\">View and change your cookie settings<\/button><\/span><\/h3>\n<p>Like many other websites, we also use \u201eCookies\u201c. Cookies are small text files which are stored on your computer by your web browser. We automatically receive data like IP address, used browser, operating system and your internet connection, etc.<br \/>\nCookies cannot be used to start programs or transfer viruses onto a computer. With the information contained in Cookies, we can improve your navigation and ensure the correct display of our websites.<br \/>\nThe data we collect will in no event be shared with third parties or connected with personal data without your consent.<br \/>\nYou can also browse our website without Cookies. Internet browsers are usually configured to accept Cookies. However, you can deactivate the usage of Cookies at any time through the settings of your browser. Please use the help function of your internet browser to find out how you can change these settings. Please note that certain functions of our website might not work in case you have deactivated the usage of Cookies.<\/p>\n<h4><strong>SSL encryption<\/strong><\/h4>\n<p>We use the current technical standard of encryption methods (e.g. SSL) through HTTPS during transmission.<\/p>\n<h4><strong>Use of Google Analytics<\/strong><\/h4>\n<p>This website uses Google Analytics, a web analysis service of Google Inc. (following: Google). Google Analytics uses Cookies, text files which are stored on your computer by your web browser, to analyse the usage of our website. The information generated by the Cookie about your usage of the website is generally transferred to a server of Google in the USA and saved there. Within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area, your IP address will be shortened by Google, based on the activation of the IP anonymisation on these websites. Only in exceptional cases the full IP address will be transferred to a server of Google in the USA and shortened there. Google will use the information on behalf of the operator of this website to analyse your usage of the website, to create reports about website activity, and to provide the website operator with further services related to website usage and internet usage. The IP address which is transferred from your browser through Google Analytics will not be joined with other data from Google.<br \/>\nThe purposes for data processing are the analysis of website usage and creation of reports about website activity. Further related services shall be provided on basis of the website and internet usage. The data processing is based on the legitimate interest of the website operator.<br \/>\nYou can prevent cookies to be stored by changing your browser settings; however, you might not be able to use all functions of this website properly then. You can avoid the collection of data related to your usage of the website (including IP address) which is created by the cookie for Google, as well as the processing of this data through Google, by downloading and installing the browser plugin which is available under the following link:\u00a0<a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a><br \/>\nIn addition, or as an alternative to the browser add-on, you can prevent the tracking of Google Analytics on our pages by clicking the following link:\u00a0[ga_optout]. An Opt-Out-Cookie will be installed on your device accordingly. The data collection for this website and for this browser by Google Analytics will be prevented in the future, as long as the Cookie remains installed in your browser.<\/p>\n<h4>Usage of script libraries (Google Webfonts)<\/h4>\n<p>In order to show our contents correctly and graphically appealing across browsers, we use script libraries and font libraries on this website, like\u00a0<a href=\"http:\/\/www.google.com\/webfonts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webfonts<\/a>. Google Webfonts are transferred into the cache of your browser to avoid multiple loading. In case the browser is not supporting Google Webfonts or prevents the access, the contents will be shown in a standard font.<br \/>\nThe attempt to view script libraries or font libraries triggers a connection to the library operator automatically. Thereby, it is theoretically possible \u2013 but currently unclear if at all and for which reasons \u2013 that operators of respective libraries are collecting data.<br \/>\nYou can find the privacy policy of the library operator Google\u00a0<a href=\"https:\/\/www.google.com\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h4><strong>Embedded YouTube videos<\/strong><\/h4>\n<p>Youtube videos are embedded on some of our websites. Operator of the respective plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page containing a YouTube plugin, a connection to the Youtube servers will be established. Thereby, Youtube will be informed which page you are visiting. Youtube can match your surfing behaviour to you personally, if you are logged into your Youtube account. You can avoid this by logging out of your Youtube account beforehand.<br \/>\nThe operator uses Cookies which collect information about the user\u2019s behaviour, if a Youtube video starts to play.<br \/>\nIf the storage of Cookies is de-activated for the Google-Ad program, this type of cookies won\u2019t be stored on your computer, even when viewing Youtube videos. However, Youtube is inserting non-personal user information in other Cookies as well. If you like to avoid this, you have to block the storage of Cookies in your browser.<br \/>\nPlease find further information about the privacy of \u201eYoutube\u201c in the policy of the provider:\u00a0<a href=\"https:\/\/www.google.de\/intl\/de\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.de\/intl\/de\/policies\/privacy\/<\/a><\/p>\n<h4>Deletion or blocking of personal data<\/h4>\n<p>We adhere to the principles of data avoidance and data economy. Therefore, we only save your personal data as long as it is needed to accomplish the aforementioned reasons or as by the legislator stipulated statutory storage periods. The corresponding data will be blocked or deleted, automatically and according to legal specifications, after ending of the respective purpose or expiry of these retention periods.<\/p>\n<h4><strong>Your rights<\/strong><\/h4>\n<p>You can execute the following rights at any time through the contact details on the imprint page:<\/p>\n<ul>\n<li>Disclosure of your data which is saved with us and its processing,<\/li>\n<li>Correction of incorrect personal data,<\/li>\n<li>Deletion of your data which is saved with us,<\/li>\n<li>Restriction of the data processing, as long as we are not allowed to delete your data due to legal obligations,<\/li>\n<li>Appeal against our processing of your data and<\/li>\n<li>Transferral of data, in case you consented to data processing or entered into a contract with us.<\/li>\n<\/ul>\n<p>You can revoke the consent granted at any time with future effect.<br \/>\nYou can contact the regulatory authority at any time in the form of a complaint. Your regulatory authority depends on the county of your residence, your workplace or the alleged infringement. You will find a list of regulatory authorities (for the non-public area) with postal address under:<br \/>\n<a href=\"https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html<\/a>.<\/p>\n<h4><strong>Change of our privacy policy<\/strong><\/h4>\n<p>We reserve the right to change this privacy policy in order to continue to comply with the current legal requirements or to implement changes to our services in the policy, e.g. introduction of new services. The renewed privacy policy will apply for a new visit accordingly.<\/p>\n<h4>Questions on privacy settings<\/h4>\n<p>Please contact us if you have questions on our privacy settings. You can find our contact details in the imprint page<\/p>\n<p><em>Source reference: The privacy policy was created with the\u00a0<\/em><a href=\"https:\/\/www.activemind.de\/datenschutz\/datenschutzhinweis-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>privacy policy generator of activeMind AG<\/em>\u00a0<\/a><em>in German and translated accordingly.<\/em><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2774","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - 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