{"id":2726,"date":"2025-05-13T13:28:13","date_gmt":"2025-05-13T11:28:13","guid":{"rendered":"https:\/\/test.komma-forschung.de\/konzepttests\/"},"modified":"2026-03-23T13:39:23","modified_gmt":"2026-03-23T12:39:23","slug":"concept-tests","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/concept-tests\/","title":{"rendered":"Concept tests"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 651px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div>\n<div id='av_section_1'  class='avia-section av-dlexz-4efd79007c9381f99d4b8032a5ae4886 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_layerslider  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2726'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3h7p-b9fe0a52f346dda3173b116909d760db\">\n#top .hr.hr-invisible.av-3h7p-b9fe0a52f346dda3173b116909d760db{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-3h7p-b9fe0a52f346dda3173b116909d760db hr-invisible  avia-builder-el-3  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-9lm8v-3403917689e7e54597d54c044b197541 av_two_third  avia-builder-el-4  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-macn5icd-e4fd384bc5a9591facbf73c44e19eea1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Why ar<\/span>e concept tests essential?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2xhrei-e98350a0ef1492e3373d77b1c33d4abb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Before large budgets are allocated to a market launch, a solid concept test provides the necessary assurance. Many product ideas sound good in theory but fail due to lack of practical relevance for the target audience. We help you identify the risk of failure early on and maximize the full potential of your innovations.<\/p>\n<p>What We Test for You:<\/p>\n<ul>\n<li>Acceptance &amp; Relevance: Does the concept solve a real problem for the target audience?<\/li>\n<li>Strengths-Weaknesses Profile: Which elements are compelling, and which are off-putting?<\/li>\n<li>Unique Selling Proposition (USP): Does the idea sufficiently stand out from the competition?<\/li>\n<li>Purchase or Usage Intent: How high is the real market potential?<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ekqn9-9888bb8a4258b81f10c000415ab7a0c1\">\n#top .hr.hr-invisible.av-ekqn9-9888bb8a4258b81f10c000415ab7a0c1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ekqn9-9888bb8a4258b81f10c000415ab7a0c1 hr-invisible  avia-builder-el-7  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-h1ggom-2a8be13999d699744390ceb8c9961c81 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2726'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fbb0ue-7108f20fcdc348fed56fc6f0c573bc9c\">\n#top .hr.hr-invisible.av-fbb0ue-7108f20fcdc348fed56fc6f0c573bc9c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-fbb0ue-7108f20fcdc348fed56fc6f0c573bc9c hr-invisible  avia-builder-el-9  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-e3it0m-dd7441c7beb57f8539c9ce6824f16e81 av_two_third  avia-builder-el-10  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2xl4w4-dfaaf36a30d3421c7b2ef29588d4598c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Turni<\/span>ng first drafts into winning concepts<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2xlqb2-bd245755dbe5151475e9120f29fe545f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Whether it is an early idea sketch or a fully developed product concept \u2013 we adapt our methodology to your current stage of development. In doing so, we utilize both qualitative approaches (to understand the &#8220;why&#8221;) and quantitative methods for reliable data.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d51ldi-3b1bd76e5a029dbada9439e32c21d1ce\">\n#top .hr.hr-invisible.av-d51ldi-3b1bd76e5a029dbada9439e32c21d1ce{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-d51ldi-3b1bd76e5a029dbada9439e32c21d1ce hr-invisible  avia-builder-el-13  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-atvjvq-2165818691f4e5e0778f16e4be5f4a25 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2726'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8wqwty-6fc43a6c201555b6ecda1ef32ff0780a\">\n#top .hr.hr-invisible.av-8wqwty-6fc43a6c201555b6ecda1ef32ff0780a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8wqwty-6fc43a6c201555b6ecda1ef32ff0780a hr-invisible  avia-builder-el-15  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-76jyza-8e37d7f2970b3220e254e41736b06e7f av_two_third  avia-builder-el-16  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2xmvzj-e6f0192d4e97966eed23bc8f13d47e3b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Our pr<\/span>ocess for your success<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2xnpaw-b89b51a53b58614b5795df8dc098b102 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Target Audience Selection: We survey exactly the people who are crucial to your success.<\/li>\n<li>Methodology Mix: Utilization of online surveys, focus groups, or in-depth interviews.<\/li>\n<li>Visualization: Upon request, we test concepts using accompanying graphics or prototypes.<\/li>\n<li>Actionable Recommendations: You receive not just data, but clear recommendations for your next steps.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-avihsm-07304028ed4514ba20211c5d1617ceff main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2726'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8wbozq-27e6d9ad20689cf4e8892036395f45a5\">\n#top .hr.hr-invisible.av-8wbozq-27e6d9ad20689cf4e8892036395f45a5{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8wbozq-27e6d9ad20689cf4e8892036395f45a5 hr-invisible  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-rixee-0146b7b69dadc817150ff30168ee88f0 av_two_third  avia-builder-el-21  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2xyak4-a518efb00b75db663d3fbd208747eff5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Cross i<\/span>ndustry expertise<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2xytdy-57d3fcdd84e014d142baa853389aa847 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As experienced market researchers, we know that every industry plays by its own rules. Whether consumer goods, financial services, or tourism \u2013 we understand the specific requirements of your markets and deliver the insights you need to make your final decision.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rw746-cdbfa0b48289694b38176aa486c3d0aa\">\n#top .hr.hr-invisible.av-5rw746-cdbfa0b48289694b38176aa486c3d0aa{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-5rw746-cdbfa0b48289694b38176aa486c3d0aa hr-invisible  avia-builder-el-24  el_after_av_two_third  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-49iofq-edd25630bddaec06c34823b285907b16-wrap avia-button-left  avia-builder-el-25  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49iofq-edd25630bddaec06c34823b285907b16\">\n#top #wrap_all .avia-button.av-49iofq-edd25630bddaec06c34823b285907b16{\nbackground-color:#ffab18;\nborder-color:#ffab18;\nborder-style:solid;\nborder-width:2px 2px 2px 2px;\nborder-radius:50px 50px 50px 50px;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-49iofq-edd25630bddaec06c34823b285907b16:hover{\nbackground-color:#000000;\ncolor:#ffab18;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-49iofq-edd25630bddaec06c34823b285907b16:hover .avia_button_background{\nborder-radius:50px 50px 50px 50px;\n}\n<\/style>\n<a href='https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/'  class='avia-button av-49iofq-edd25630bddaec06c34823b285907b16 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-black'   aria-label=\"Book a consultation\"><span class='avia_iconbox_title' >Book a consultation<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34deti-2f61d00c857ab2983fc431ce86e431bd\">\n#top .hr.hr-invisible.av-34deti-2f61d00c857ab2983fc431ce86e431bd{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-34deti-2f61d00c857ab2983fc431ce86e431bd hr-invisible  avia-builder-el-26  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2726'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamlg6sf-a015253bb50b3402ba8d29625ad66e18\">\n#top .hr.hr-invisible.av-mamlg6sf-a015253bb50b3402ba8d29625ad66e18{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mamlg6sf-a015253bb50b3402ba8d29625ad66e18 hr-invisible  avia-builder-el-27  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2726","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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