{"id":2720,"date":"2025-05-13T13:24:05","date_gmt":"2025-05-13T11:24:05","guid":{"rendered":"https:\/\/test.komma-forschung.de\/data-analytics\/"},"modified":"2026-03-23T13:59:12","modified_gmt":"2026-03-23T12:59:12","slug":"data-analytics","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/data-analytics\/","title":{"rendered":"Data Analytics"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 721px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kdb4n-abeb36bd397b19d0aa0ede8f1a7b2166\">\n#top .hr.hr-invisible.av-kdb4n-abeb36bd397b19d0aa0ede8f1a7b2166{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-kdb4n-abeb36bd397b19d0aa0ede8f1a7b2166 hr-invisible  avia-builder-el-2  el_after_av_layerslider  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-dlexz-4efd79007c9381f99d4b8032a5ae4886 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ey9iv-78d78772f1aeba194e6a723932c9f005\">\n#top .hr.hr-invisible.av-ey9iv-78d78772f1aeba194e6a723932c9f005{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ey9iv-78d78772f1aeba194e6a723932c9f005 hr-invisible  avia-builder-el-4  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-9lm8v-3403917689e7e54597d54c044b197541 av_two_third  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-macn5icd-e4fd384bc5a9591facbf73c44e19eea1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">A holist<\/span>ic analytical<br \/>\napproach<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2wcxvi-ef526a43f2f72712aab417ad2d09d1f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our analytical approach combines state of the art statistical methods with customized data collection. Furthermore, we analyze your existing datasets to uncover hidden potential for your business success.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aojkn-2c492fa23008e3d5fcc26db91e981d5b\">\n#top .hr.hr-invisible.av-aojkn-2c492fa23008e3d5fcc26db91e981d5b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-aojkn-2c492fa23008e3d5fcc26db91e981d5b hr-invisible  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-ypzuds-834286161c5f0bb926a8eff7ebb549d9 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wdekr4-ddf0ec278eff060623a0a16cbf346be8\">\n#top .hr.hr-invisible.av-wdekr4-ddf0ec278eff060623a0a16cbf346be8{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-wdekr4-ddf0ec278eff060623a0a16cbf346be8 hr-invisible  avia-builder-el-10  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-uczeq8-8e3b3a823a5558b890c59f08d4084145 av_two_third  avia-builder-el-11  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2wfnwf-b2ced7275802b5eca4071242007fa01d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">Data a<\/span>nalytics as a<br \/>\nsuccess factor<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2wgdzq-e6265ee58576f930dc97260fb8ae2983 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In modern market research, simply collecting data is no longer enough. The challenge lies in identifying the right correlations within complex datasets. Our <b>impact analyses<\/b> go beyond mere description: We provide you with answers to the &#8220;why&#8221; behind the numbers.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-skit28-61897a9422943d3ee721bd3003a11d71\">\n#top .hr.hr-invisible.av-skit28-61897a9422943d3ee721bd3003a11d71{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-skit28-61897a9422943d3ee721bd3003a11d71 hr-invisible  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-re9vz4-e698fb9e153ac07c9539e82fc9ec6f6b main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p2vhk0-cb77574eeb191c571519f8edcedda8ef\">\n#top .hr.hr-invisible.av-p2vhk0-cb77574eeb191c571519f8edcedda8ef{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-p2vhk0-cb77574eeb191c571519f8edcedda8ef hr-invisible  avia-builder-el-16  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-no5s8w-d7100dde3d5c2e25ba062fc09990b3f5 av_two_third  avia-builder-el-17  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2wjb80-6ad9e6312dbf735938faa852768ea2bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">Strate<\/span>gic insight through<br \/>\nintelligent data linking<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mn2wkhdd-d4e77c73dca2331768fb965a3f97746d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>By leveraging data analytics, we enable an objective evaluation of your marketing measures. We help you to:<\/p>\n<ul>\n<li><b>Allocating budgets efficiently:<\/b> Identify which channels contribute most to your KPIs.<\/li>\n<li><b>Understanding brand dynamics:<\/b> Analyze how various touchpoints shape your brand image over the long term.<\/li>\n<li><b>Making future-proof decisions:<\/b> Use predictive models to anticipate market shifts early on<\/li>\n<\/ul>\n<p>Whether we draw on data from your advertising and brand tracking or integrate external sources \u2013 our ultimate goal is always to deliver clear and actionable recommendation that sustainably strengthens your brand.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8hsdc-2e12505e5031c9f166f6742a5c323a62\">\n#top .hr.hr-invisible.av-m8hsdc-2e12505e5031c9f166f6742a5c323a62{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8hsdc-2e12505e5031c9f166f6742a5c323a62 hr-invisible  avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-km9t4g-556326a739d45e7cfa67115870525765 main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ifbilc-62b4f174460ecbb3116e31e966e3c417\">\n#top .hr.hr-invisible.av-ifbilc-62b4f174460ecbb3116e31e966e3c417{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ifbilc-62b4f174460ecbb3116e31e966e3c417 hr-invisible  avia-builder-el-22  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-hvbkds-025adf728b8808f82c9932f6b6a5ad8b av_two_third  avia-builder-el-23  el_after_av_hr  el_before_av_two_third  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mn2wqnvf-3dda7f6baf77fac153b87af7fab21d35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">Our solu<\/span>tions<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kxye8-95c46e8a152b169f96fe9c484b38d627\">\n#top .hr.hr-invisible.av-1kxye8-95c46e8a152b169f96fe9c484b38d627{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1kxye8-95c46e8a152b169f96fe9c484b38d627 hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='togglecontainer av-ep89q8-a1ae230413c2887ced06508ead9b30f8 av-elegant-toggle  avia-builder-el-26  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-bsxzeo-0d989639026960008deaed454ce1fb6c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Marketing-Mix-Modelling\" data-title-open=\"\">Marketing-Mix-Modelling<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>With Marketing Mix Modelling, you systematically drive sales and brand success. Our advertising effectiveness analyses show you exactly how to optimally allocate budgets between online and offline channels \u2013 for stronger brand loyalty and measurable growth.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-bfh5pc-9e4f297a478a4f59e0844e5ddf914daf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Driver analyses\" data-title-open=\"\">Driver analyses<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Driver analyses clearly show which levers have the greatest impact on your brand affinity, customer satisfaction, or purchase intent. This allows you to systematically prioritize your marketing activities and invest exactly where improvements will strengthen your most important KPIs.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-9a7itc-8c577c105d6568562276ad0bdd43b4de'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Typologies\/segmentations\" data-title-open=\"\">Typologies\/segmentations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>We analyze your target audiences in detail and develop customized segmentations. We show you where the greatest potential lies and provide insights into the motives, attitudes, and media behavior of your primary target audience to enable precise targeting.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6tvfsg-21242e50d5e0aa23cb11a9af01e2443f\">\n#top .hr.hr-invisible.av-6tvfsg-21242e50d5e0aa23cb11a9af01e2443f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6tvfsg-21242e50d5e0aa23cb11a9af01e2443f hr-invisible  avia-builder-el-27  el_after_av_toggle_container  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-5z76pc-40df7fa2f7277ded4b395cab8d359db9-wrap avia-button-left  avia-builder-el-28  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5z76pc-40df7fa2f7277ded4b395cab8d359db9\">\n#top #wrap_all .avia-button.av-5z76pc-40df7fa2f7277ded4b395cab8d359db9{\nbackground-color:#ffab18;\nborder-color:#ffab18;\nborder-style:solid;\nborder-width:2px 2px 2px 2px;\nborder-radius:50px 50px 50px 50px;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-5z76pc-40df7fa2f7277ded4b395cab8d359db9:hover{\nbackground-color:#000000;\ncolor:#ffab18;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-5z76pc-40df7fa2f7277ded4b395cab8d359db9:hover .avia_button_background{\nborder-radius:50px 50px 50px 50px;\n}\n<\/style>\n<a href='https:\/\/www.komma-forschung.de\/en\/contact\/'  class='avia-button av-5z76pc-40df7fa2f7277ded4b395cab8d359db9 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-black'   aria-label=\"Book a consultation\"><span class='avia_iconbox_title' >Book a consultation<\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-1fhy8-58586358e2e52a76973f799208fc94dc av_two_third  avia-builder-el-29  el_after_av_two_third  avia-builder-el-last  first av-break-at-tablet flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aqpuo-8791276bb38b980f5c99f09241f930c6\">\n#top .hr.hr-invisible.av-aqpuo-8791276bb38b980f5c99f09241f930c6{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-aqpuo-8791276bb38b980f5c99f09241f930c6 hr-invisible  avia-builder-el-30  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2720'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgf8i19d-c4fc058f94d8012105d47638ea1b810d\">\n#top .hr.hr-invisible.av-mgf8i19d-c4fc058f94d8012105d47638ea1b810d{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-mgf8i19d-c4fc058f94d8012105d47638ea1b810d hr-invisible  avia-builder-el-31  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2720","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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