{"id":2711,"date":"2025-05-13T13:14:03","date_gmt":"2025-05-13T11:14:03","guid":{"rendered":"https:\/\/test.komma-forschung.de\/markenpositionierung-und-markenstrategie\/"},"modified":"2025-10-27T14:06:22","modified_gmt":"2025-10-27T13:06:22","slug":"optimize-your-brand-positioning-and-brand-strategy","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/optimize-your-brand-positioning-and-brand-strategy\/","title":{"rendered":"Optimize your brand positioning and brand strategy"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 651px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2711'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1lmw-2111554f229091251e8f4b0eec841040\">\n#top .hr.hr-invisible.av-m1lmw-2111554f229091251e8f4b0eec841040{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m1lmw-2111554f229091251e8f4b0eec841040 hr-invisible  avia-builder-el-2  el_after_av_layerslider  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-dlexz-4efd79007c9381f99d4b8032a5ae4886 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2711'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gzqkg-3a92b3ee3b8131c43f9f4cbb65c46932\">\n#top .hr.hr-invisible.av-gzqkg-3a92b3ee3b8131c43f9f4cbb65c46932{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-gzqkg-3a92b3ee3b8131c43f9f4cbb65c46932 hr-invisible  avia-builder-el-4  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-9lm8v-2cb61312246dd3fe711f8ea06946b37b av_two_third  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf8e4pi-23ab43c6b9197a40bf59600390fae166 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Optimiz<\/span>e your brand<br \/>\npositioning and strategy<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-macn5icd-e4fd384bc5a9591facbf73c44e19eea1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>What emotional and rational values strengthen my brand?<\/li>\n<li>What consumer needs does it fulfill?<\/li>\n<li>How does it perform against the competition?<\/li>\n<li>What does it take to successfully reposition the brand?<\/li>\n<\/ul>\n<p>Using the latest scientific insights, we apply targeted, suitable methods \u2013 such as implicit techniques or projective questioning.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-tqovb-466ac263e2ac111c6f46b5760198e9cc main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2711'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7476o-6edfa28e039b02a68bd423e23fed4b3a\">\n#top .hr.hr-invisible.av-7476o-6edfa28e039b02a68bd423e23fed4b3a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-7476o-6edfa28e039b02a68bd423e23fed4b3a hr-invisible  avia-builder-el-9  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ilpon-e69d5ca3082b618a12fb0e3a9aed1558 av_two_third  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf8ffyd-fd41f2d9bf1f9809bdeab51982cb2c41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">How can<\/span> you increase<br \/>\nyour brand&#8217;s success?<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-fdmo7-4b5359ea208f355ef49106304109d941 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We analyze your brand\u2019s market position in comparison to competitors and derive targeted measures to sharpen your brand profile.<\/p>\n<p>Planning a repositioning? We identify promising positioning options.<\/p>\n<p>By comparing with competitors, we reveal the image dimensions in which your brand stands out. With the help of driver analyses, we identify the factors that increase your brand&#8217;s attractiveness \u2013 allowing you to implement the right measures with precision.<\/p>\n<p>In addition, we analyze your brand\u2019s position within the competitive landscape \u2013 which brands pose a potential threat, and where can you gain market share?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a4hc0-b6c4344fd2f6fab28f7f322e74a62941\">\n#top .hr.hr-invisible.av-a4hc0-b6c4344fd2f6fab28f7f322e74a62941{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-a4hc0-b6c4344fd2f6fab28f7f322e74a62941 hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec-wrap avia-button-left  avia-builder-el-14  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec\">\n#top #wrap_all .avia-button.av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec{\nbackground-color:#ffab18;\nborder-color:#ffab18;\nborder-style:solid;\nborder-width:2px 2px 2px 2px;\nborder-radius:50px 50px 50px 50px;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec:hover{\nbackground-color:#000000;\ncolor:#ffab18;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec:hover .avia_button_background{\nborder-radius:50px 50px 50px 50px;\n}\n<\/style>\n<a href='https:\/\/www.komma-forschung.de\/en\/contact\/'  class='avia-button av-8p3so-b8a0fd1fd99ababf05c246ff1319a0ec av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-black'   aria-label=\"Book a consultation\"><span class='avia_iconbox_title' >Book a consultation<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bpru0-8e7d4f1b086bf8d26724f2e3c99d19d9\">\n#top .hr.hr-invisible.av-bpru0-8e7d4f1b086bf8d26724f2e3c99d19d9{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-bpru0-8e7d4f1b086bf8d26724f2e3c99d19d9 hr-invisible  avia-builder-el-15  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2711","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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