{"id":2699,"date":"2025-05-13T11:06:39","date_gmt":"2025-05-13T09:06:39","guid":{"rendered":"https:\/\/test.komma-forschung.de\/werbemitteltest\/"},"modified":"2025-10-25T23:35:38","modified_gmt":"2025-10-25T21:35:38","slug":"advertising-pretest","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/advertising-pretest\/","title":{"rendered":"Advertising pretest"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 651px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2699'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamlcp3o-d5d5cfc26d3b3195fdeb8dcc5a2f5b55\">\n#top .hr.hr-invisible.av-mamlcp3o-d5d5cfc26d3b3195fdeb8dcc5a2f5b55{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mamlcp3o-d5d5cfc26d3b3195fdeb8dcc5a2f5b55 hr-invisible  avia-builder-el-2  el_after_av_layerslider  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-dlexz-4efd79007c9381f99d4b8032a5ae4886 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2699'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9lm8v-2cb61312246dd3fe711f8ea06946b37b av_two_third  avia-builder-el-4  el_before_av_two_third  avia-builder-el-first  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf85rmz-42db1b51c2b9a6a600ab488e95eba249 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 180%; background-repeat: no-repeat; background-position: bottom left;\">Key<br \/>\n<\/span>Questions<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-macn5icd-e4fd384bc5a9591facbf73c44e19eea1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Does the advertising medium stand out in the competitive environment?<\/li>\n<li>Is the message clearly understood?<\/li>\n<li>Is the branding effective, or does it benefit the competition?<\/li>\n<li>How is the advertisement perceived by the target audience?<\/li>\n<li>Does the ad trigger the desired brand preference?<\/li>\n<\/ul>\n<p>Internal evaluations do not always reflect the perception of the target group. We help you select the right advertising materials and optimize them for your target group<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8jsf3-9314de800c12ae104f89f7a368200501\">\n#top .hr.hr-invisible.av-8jsf3-9314de800c12ae104f89f7a368200501{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8jsf3-9314de800c12ae104f89f7a368200501 hr-invisible  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-wi233-e27dd0edb00c4c79e7fa8c7b6c3a357e av_two_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  column-top-margin'     ><section  class='av_textblock_section av-mgf87uoe-8e3338aefc3034512a35db5de400c3fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 90%; background-repeat: no-repeat; background-position: bottom left;\">Implicit<\/span> Emotion<br \/>\nmeasurement (Facial coding)<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-t4kmn-cbd5153804111412cbf12c26697fd61c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In addition to traditional surveys, facial expression analysis enables a direct and unfiltered reaction to the advertising. Second-by-second emotion tracking and benchmarking provide valuable insights for optimization.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-igul3-0f8d7411fc6fd3acb1077e1725573e38\">\n#top .hr.hr-invisible.av-igul3-0f8d7411fc6fd3acb1077e1725573e38{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-igul3-0f8d7411fc6fd3acb1077e1725573e38 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-fw6xr-5f34b115eeb2c34486c7c70c7403c991-wrap avia-button-left  avia-builder-el-12  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fw6xr-5f34b115eeb2c34486c7c70c7403c991\">\n#top #wrap_all .avia-button.av-fw6xr-5f34b115eeb2c34486c7c70c7403c991{\nbackground-color:#ffab18;\nborder-color:#ffab18;\nborder-style:solid;\nborder-width:2px 2px 2px 2px;\nborder-radius:50px 50px 50px 50px;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-fw6xr-5f34b115eeb2c34486c7c70c7403c991:hover{\nbackground-color:#000000;\ncolor:#ffab18;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-fw6xr-5f34b115eeb2c34486c7c70c7403c991:hover .avia_button_background{\nborder-radius:50px 50px 50px 50px;\n}\n<\/style>\n<a href='https:\/\/www.komma-forschung.de\/en\/contact\/'  class='avia-button av-fw6xr-5f34b115eeb2c34486c7c70c7403c991 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-black'   aria-label=\"Book a consultation\"><span class='avia_iconbox_title' >Book a consultation<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9b47r-a5547dfab8745045d60a5aca05da26a3\">\n#top .hr.hr-invisible.av-9b47r-a5547dfab8745045d60a5aca05da26a3{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-9b47r-a5547dfab8745045d60a5aca05da26a3 hr-invisible  avia-builder-el-13  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2699","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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