{"id":2694,"date":"2025-05-06T16:59:05","date_gmt":"2025-05-06T14:59:05","guid":{"rendered":"https:\/\/test.komma-forschung.de\/werbetracking-und-markentracking\/"},"modified":"2026-03-23T14:01:45","modified_gmt":"2026-03-23T13:01:45","slug":"advertising-and-brand-tracking","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/","title":{"rendered":"Advertising and brand tracking"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 651px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mamljjky-1b9b2484d35664ebd0f8d7334357af8f\">\n#top .hr.hr-invisible.av-mamljjky-1b9b2484d35664ebd0f8d7334357af8f{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-mamljjky-1b9b2484d35664ebd0f8d7334357af8f hr-invisible  avia-builder-el-2  el_after_av_layerslider  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-tqovb-466ac263e2ac111c6f46b5760198e9cc main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fumjz-54a48d677f99c4ba2d493d9715b3eaa7\">\n#top .hr.hr-invisible.av-fumjz-54a48d677f99c4ba2d493d9715b3eaa7{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-fumjz-54a48d677f99c4ba2d493d9715b3eaa7 hr-invisible  avia-builder-el-4  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ilpon-e69d5ca3082b618a12fb0e3a9aed1558 av_two_third  avia-builder-el-5  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf89fwn-8011aa09c229db022cb3a139333badcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 110%; background-repeat: no-repeat; background-position: bottom left;\">Brand<\/span>\u00a0tracking &#8211; measuring<br \/>\nbrand growth over time<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-fdmo7-4b5359ea208f355ef49106304109d941 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brand tracking monitors brand perception, positioning, and strength over time.<\/p>\n<p>Key figures in brand tracking:<\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>Brand image and associations<\/li>\n<li>Brand preference<\/li>\n<li>Purchase intention and loyalty<\/li>\n<\/ul>\n<p>This reveals how the brand is developing in a competitive environment and which factors influence brand success.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8i4y7-59c5ae0583611c04c18d28fefcab0d92\">\n#top .hr.hr-invisible.av-8i4y7-59c5ae0583611c04c18d28fefcab0d92{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8i4y7-59c5ae0583611c04c18d28fefcab0d92 hr-invisible  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-e340l2-7e3c6ac76daed3f3a25ed33ce85b6d94 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chbwbq-48d171027af7636096cb9a4384de4940\">\n#top .hr.hr-invisible.av-chbwbq-48d171027af7636096cb9a4384de4940{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-chbwbq-48d171027af7636096cb9a4384de4940 hr-invisible  avia-builder-el-10  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-achozq-8087dbe8374bf63ab94252de0a68b57b av_two_third  avia-builder-el-11  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mkqk7e6v-4afd569b54dd22309ec7db8d3482182a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 110%; background-repeat: no-repeat; background-position: bottom left;\">Ad tr<\/span>acking &#8211; understanding<br \/>\nthe impact of advertising<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mkqk6e06-e3763df42bc4065def796b690b782057 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Advertising tracking makes the impact of individual campaigns visible across all channels. The aim is to analyze whether advertising is being noticed, which messages are effective, and how campaigns influence attitudes and purchase intent.<\/p>\n<p>Typical questions in advertising tracking:<\/p>\n<ul>\n<li>Is the advertisement remembered (ad awareness\/recall)?<\/li>\n<li>Which motifs and channels perform best?<\/li>\n<li>How does advertising influence image and purchasing impulses?<\/li>\n<\/ul>\n<p>Regular measurements allow campaigns to be compared, optimized, and managed efficiently.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9j7lgm-86fc9b6589ee8147099a738d8af52fee\">\n#top .hr.hr-invisible.av-9j7lgm-86fc9b6589ee8147099a738d8af52fee{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-9j7lgm-86fc9b6589ee8147099a738d8af52fee hr-invisible  avia-builder-el-14  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-7xe6wm-9468b5dda89ab67986efbbaaf6027348 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kz7zq-6ef0fee1c0af194609471dccfc190afa\">\n#top .hr.hr-invisible.av-6kz7zq-6ef0fee1c0af194609471dccfc190afa{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-6kz7zq-6ef0fee1c0af194609471dccfc190afa hr-invisible  avia-builder-el-16  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4mdfd2-3a11384a909843e6385250a26cf6c586 av_two_third  avia-builder-el-17  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mkqkg6rh-cae05906d5e5916ecda7de348ff21ec7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 110%; background-repeat: no-repeat; background-position: bottom left;\">Inter<\/span>active dashboards<br \/>\nwith tableau<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mkqkhphg-bf2cdfc8e708e22ba623f648f23db7ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We use Tableau data visualization software to evaluate and prepare the results.<\/p>\n<ul>\n<li>Interactive dashboards instead of static reports<\/li>\n<li>Time series and trend analyses<\/li>\n<li>Comparisons by target groups, channels, or competitors<\/li>\n<\/ul>\n<p>This makes complex data quickly understandable and directly usable for marketing and brand decisions.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tp0yu-9cb2fa8a9decb5416de55488aafac34c\">\n#top .hr.hr-invisible.av-1tp0yu-9cb2fa8a9decb5416de55488aafac34c{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-1tp0yu-9cb2fa8a9decb5416de55488aafac34c hr-invisible  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-vfouv-d34d7c9069cf7030f5cc1cac2c13b53f main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ss1yf-58b3010b88a98ec34c946766d9dd21cb\">\n#top .hr.hr-invisible.av-ss1yf-58b3010b88a98ec34c946766d9dd21cb{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-ss1yf-58b3010b88a98ec34c946766d9dd21cb hr-invisible  avia-builder-el-22  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1xbhj-a7ae500ef77fa1118a13e26f6535dac1 av_two_third  avia-builder-el-23  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf8al9h-436b3519b4c5a78044ba8f1a165ebc44 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 100%; background-repeat: no-repeat; background-position: bottom left;\">Your<\/span> added value<br \/>\nwith komma<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1a65j-cc4cf3dead263385f1704ccc612bffa3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Customized tracking designs<\/li>\n<li>Clearly visualized, decision-relevant results<\/li>\n<li>Many years of experience in brand and communication research<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8cvwn-abac46a2de498bef117dbaa2ff70fe95\">\n#top .hr.hr-invisible.av-8cvwn-abac46a2de498bef117dbaa2ff70fe95{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8cvwn-abac46a2de498bef117dbaa2ff70fe95 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-manyr508-86c227f73dcbf69d3a1e3f2f9e6cda75 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Our diagnostic tools:<\/strong><\/p>\n<ul>\n<li>Brand-Funnel-Analysis<\/li>\n<li>Benchmark-Comparison<\/li>\n<li>ex-post-optimisation of advertisements<\/li>\n<li>Driver analysisand<\/li>\n<li>Advertising efficiency analysis<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-50edc9949d927eab467680f201044eec\">\n#top .hr.hr-invisible.av-av_hr-50edc9949d927eab467680f201044eec{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-av_hr-50edc9949d927eab467680f201044eec hr-invisible  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mcsv5475-79d03320e31623b4ec227f29bce654dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>In addition, we offer digital modules like<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-mcsv6y94-404e2b6645763777870afef183f14063 av-elegant-toggle  avia-builder-el-30  el_after_av_textblock  avia-builder-el-last  tracking toggle_close_all' >\n<section class='av_toggle_section av-mcsv5q25-d56d64378fd39585a9d47a6af8f0f60c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Passive Metering\" data-title-open=\"\">Passive Metering<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Passive metering provides valuable insights into the interaction between traditional and digital campaign elements \u2013 especially in the media mix. We measure whether people have actually been exposed to an advertisement.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mcsv6bwm-69f58c15c12b9465904364bad1a0a830'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Social Media Monitoring\" data-title-open=\"\">Social Media Monitoring<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Linking ad tracking and social media activities provides valuable insights into campaign effectiveness.<br \/>\nWhether by integrating existing monitoring systems or jointly developing new solutions, we create the data basis for targeted optimization.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mcsv6v2u-eb756a869a5335e8c398d025a4a789fe'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Facial Coding\" data-title-open=\"\">Facial Coding<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Facial coding helps you optimize your advertising campaign: AI analyzes the facial expressions of respondents to identify their emotions. This allows you to derive direct improvements for your advertising spot \u2013 both in pretesting and tracking.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9su9z-899a55db0cd5ae2bce1601dcde75f328\">\n#top .hr.hr-invisible.av-9su9z-899a55db0cd5ae2bce1601dcde75f328{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-9su9z-899a55db0cd5ae2bce1601dcde75f328 hr-invisible  avia-builder-el-31  el_after_av_two_third  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c-wrap avia-button-left  avia-builder-el-32  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c\">\n#top #wrap_all .avia-button.av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c{\nbackground-color:#ffab18;\nborder-color:#ffab18;\nborder-style:solid;\nborder-width:2px 2px 2px 2px;\nborder-radius:50px 50px 50px 50px;\nbox-shadow:none;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c:hover{\nbackground-color:#000000;\ncolor:#ffab18;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c:hover .avia_button_background{\nborder-radius:50px 50px 50px 50px;\n}\n<\/style>\n<a href='https:\/\/www.komma-forschung.de\/en\/contact\/'  class='avia-button av-ah6tj-57cbcc0b9b100c8079b9ac65c24d323c av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-black'   aria-label=\"Book a consultation\"><span class='avia_iconbox_title' >Book a consultation<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8qyun-fcf68a44f75e05f5755f1b31923c17e1\">\n#top .hr.hr-invisible.av-8qyun-fcf68a44f75e05f5755f1b31923c17e1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8qyun-fcf68a44f75e05f5755f1b31923c17e1 hr-invisible  avia-builder-el-33  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2694","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH<\/title>\n<meta name=\"description\" content=\"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"og:description\" content=\"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Marktforschung zu Kommunikation und Marke - komma GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T13:01:45+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/advertising-and-brand-tracking\\\/\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/advertising-and-brand-tracking\\\/\",\"name\":\"Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#website\"},\"datePublished\":\"2025-05-06T14:59:05+00:00\",\"dateModified\":\"2026-03-23T13:01:45+00:00\",\"description\":\"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/advertising-and-brand-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/advertising-and-brand-tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/advertising-and-brand-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising and brand tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\",\"name\":\"Marktforschung zu Kommunikation und Marke - komma GmbH\",\"description\":\"komma 2024 erneut als eine der besten Marktforschungsagenturen ausgezeichnet\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#organization\",\"name\":\"komma Forschung und Beratung\",\"alternateName\":\"komma Forschungs- und Beratungsgesellschaft mbH\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/komma-logo-2-1.png\",\"contentUrl\":\"https:\\\/\\\/www.komma-forschung.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/komma-logo-2-1.png\",\"width\":300,\"height\":144,\"caption\":\"komma Forschung und Beratung\"},\"image\":{\"@id\":\"https:\\\/\\\/www.komma-forschung.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH","description":"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH","og_description":"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions","og_url":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/","og_site_name":"Marktforschung zu Kommunikation und Marke - komma GmbH","article_modified_time":"2026-03-23T13:01:45+00:00","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/","url":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/","name":"Advertising and brand tracking - Marktforschung zu Kommunikation und Marke - komma GmbH","isPartOf":{"@id":"https:\/\/www.komma-forschung.de\/en\/#website"},"datePublished":"2025-05-06T14:59:05+00:00","dateModified":"2026-03-23T13:01:45+00:00","description":"Ad tracking and brand tracking to measure advertising effectiveness and brand development. Tracking studies for better marketing decisions","breadcrumb":{"@id":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.komma-forschung.de\/en\/advertising-and-brand-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.komma-forschung.de\/en\/"},{"@type":"ListItem","position":2,"name":"Advertising and brand tracking"}]},{"@type":"WebSite","@id":"https:\/\/www.komma-forschung.de\/en\/#website","url":"https:\/\/www.komma-forschung.de\/en\/","name":"Marktforschung zu Kommunikation und Marke - komma GmbH","description":"komma 2024 erneut als eine der besten Marktforschungsagenturen ausgezeichnet","publisher":{"@id":"https:\/\/www.komma-forschung.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.komma-forschung.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.komma-forschung.de\/en\/#organization","name":"komma Forschung und Beratung","alternateName":"komma Forschungs- und Beratungsgesellschaft mbH","url":"https:\/\/www.komma-forschung.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma-logo-2-1.png","contentUrl":"https:\/\/www.komma-forschung.de\/wp-content\/uploads\/2025\/10\/komma-logo-2-1.png","width":300,"height":144,"caption":"komma Forschung und Beratung"},"image":{"@id":"https:\/\/www.komma-forschung.de\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/pages\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":5,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/pages\/2694\/revisions"}],"predecessor-version":[{"id":3795,"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/pages\/2694\/revisions\/3795"}],"wp:attachment":[{"href":"https:\/\/www.komma-forschung.de\/en\/wp-json\/wp\/v2\/media?parent=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}