{"id":2659,"date":"2025-06-02T09:42:56","date_gmt":"2025-06-02T07:42:56","guid":{"rendered":"https:\/\/test.komma-forschung.de\/wer-wir-sind\/"},"modified":"2025-10-25T23:39:04","modified_gmt":"2025-10-25T21:39:04","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/www.komma-forschung.de\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_layerslider  avia-builder-el-first  container_wrap fullsize'  style='height: 631px; max-width: 1280px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_2'  class='avia-layerslider main_color avia-shadow  avia-builder-el-1  el_after_av_layerslider  el_before_av_layerslider  slider-not-first container_wrap fullsize'  style='height: 1025px; max-width: 720px; margin: 0 auto;'  ><\/div>\n<div id='layer_slider_3'  class='avia-layerslider main_color avia-shadow  avia-builder-el-2  el_after_av_layerslider  el_before_av_hr  slider-not-first container_wrap fullsize'  style='height: 81px; max-width: 1280px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2659'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbf1m1s4-ffa0f235b8574cc9dc6367ecf12138d6\">\n#top .hr.hr-invisible.av-mbf1m1s4-ffa0f235b8574cc9dc6367ecf12138d6{\nheight:80px;\n}\n<\/style>\n<div  id=\"expertise\"  class='hr av-mbf1m1s4-ffa0f235b8574cc9dc6367ecf12138d6 hr-invisible  avia-builder-el-3  el_after_av_layerslider  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-1gedbx-01b03c692fbf4cde41b2f8e1a7540821 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2659'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbf1zulf-ea03413639f2f6abe41168fd2b58833e\">\n#top .hr.hr-invisible.av-mbf1zulf-ea03413639f2f6abe41168fd2b58833e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mbf1zulf-ea03413639f2f6abe41168fd2b58833e hr-invisible  avia-builder-el-5  el_before_av_two_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-mbf1ephs-aaf41a8f0fadea2a40205a8f9ac60b33 av_two_third  avia-builder-el-6  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf6wp6h-194aa1c92c7372d16be5b83c835d8d1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 120%; background-repeat: no-repeat; background-position: bottom left;\">Expert<br \/>\n<\/span>Consulting<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1m2jn1-def6e4d9d82125e43e10be40ea76b5a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our expertise is based on experience gained in institutes, agencies, and corporate market research. Thanks to Prof. Dr. Tuschl, we have direct access to academic research. We support companies of all sizes with customized research approaches and innovative methods. Benefit from expert advice for your business decisions.<\/p>\n<h3>Our industry expertise<\/h3>\n<ul>\n<li>Consumer goods research (FMCG, OTC, durable consumer goods, consumer electronics)<\/li>\n<li>Luxury brands (jewellery, lifestyle products)<\/li>\n<li>Financial market research (banking, insurances, financial services)<\/li>\n<li>Travel- and tourism research (tourism, travel, airlines, public transportation)<\/li>\n<li>Retail research (in-store and e-commerce)<\/li>\n<li>Technology market research (telecommunications, IT)<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-133tph-0f3afeadaa6f7259b16de0c170391eed\">\n#top .hr.hr-invisible.av-133tph-0f3afeadaa6f7259b16de0c170391eed{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-133tph-0f3afeadaa6f7259b16de0c170391eed hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fqpm5-5abc1afaeb77a9b9d0a5c0f0e8007087\">\n#top .hr.hr-invisible.av-fqpm5-5abc1afaeb77a9b9d0a5c0f0e8007087{\nheight:80px;\n}\n<\/style>\n<div  id=\"methods\"  class='hr av-fqpm5-5abc1afaeb77a9b9d0a5c0f0e8007087 hr-invisible  avia-builder-el-10  el_after_av_two_third  el_before_av_two_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-mbf1f1wv-96777592251c70bd4afd99706fe48b71 av_two_third  avia-builder-el-11  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf6xmr5-b60c7fba49a9a951a35da7d50bea6ba5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 120%; background-repeat: no-repeat; background-position: bottom left;\">Creati<\/span>ve<br \/>\nSolutions<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-t1sj1-748cae2f8bdd334155ac40122eeef8a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Digital transformation is changing brand and advertising research \u2013 online and mobile methods dominate. Technical and implicit measurements such as social media monitoring, passive metering, facial coding, and response time measurement are gaining in importance. We have experience with these techniques and work with the best providers.<\/p>\n<p>Keep track of everything with interactive online dashboards that we set up individually for you. This allows you to keep an eye on your most important KPIs at all times \u2013 and gain new insights for your brand management.<\/p>\n<h3>Methods we use<\/h3>\n<ul>\n<li>Online surveys\/CAWI<\/li>\n<li>Telephone surveys\/CATI<\/li>\n<li>Face-to-face interviews\/CAPI<\/li>\n<li>Passive Metering<\/li>\n<li>Implicit measurements (Facial Coding, response time measurement etc.)<\/li>\n<li>Focus groups \u2013 online and offline<\/li>\n<li>Social media monitoring<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73h51-3fc24802c205ce5fb00143ecaa55ce8c\">\n#top .hr.hr-invisible.av-73h51-3fc24802c205ce5fb00143ecaa55ce8c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-73h51-3fc24802c205ce5fb00143ecaa55ce8c hr-invisible  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8m0vh-0a90a427c58e87d9d40a199c51cd174a\">\n#top .hr.hr-invisible.av-8m0vh-0a90a427c58e87d9d40a199c51cd174a{\nheight:80px;\n}\n<\/style>\n<div  id=\"services\"  class='hr av-8m0vh-0a90a427c58e87d9d40a199c51cd174a hr-invisible  avia-builder-el-15  el_after_av_two_third  el_before_av_two_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-uv6p1-c8e76be89ed7bfaa93964a8355a4b2f8 av_two_third  avia-builder-el-16  el_after_av_hr  el_before_av_hr  first av-break-at-tablet flex_column_div av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mgf5p4f4-eb9389ef4c6450cf465fb6a397eb24c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"background-image: url('\/wp-content\/uploads\/2025\/10\/bg-line.svg'); background-size: 120%; background-repeat: no-repeat; background-position: bottom left;\">Clear<br \/>\n<\/span>Recommendations<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mbf0ajef-fddf083a6c943295457539bdc63290ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We answer your business questions precisely, with a clear focus right from the start. That&#8217;s why we consistently align the entire research process with your decision-making objectives. Through in-depth diagnostics and targeted data linking, we deliver clear insights instead of mere numbers.<\/p>\n<h3>Our Services<\/h3>\n<ul>\n<li>Positioning analysis, brand image analysis, employer branding<\/li>\n<li>Brand strength analysis<\/li>\n<li>Advertising tests<\/li>\n<li>Brand tracking and advertising tracking<\/li>\n<li>Success measurement of specific communication activities\/rebranding<\/li>\n<li>Efficiency analysis<\/li>\n<li>Brand experience, customer journey, touchpoint optimisation<\/li>\n<li>Development of brand and marketing scorecards, cockpits<\/li>\n<li>Interactive online-dashboards<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nf159-cc4d936956e6bde80d8b83ec5de87bc8\">\n#top .hr.hr-invisible.av-nf159-cc4d936956e6bde80d8b83ec5de87bc8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-nf159-cc4d936956e6bde80d8b83ec5de87bc8 hr-invisible  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833jp-e00c004a6f60d7234551c66056396773\">\n#top .hr.hr-invisible.av-833jp-e00c004a6f60d7234551c66056396773{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-833jp-e00c004a6f60d7234551c66056396773 hr-invisible  avia-builder-el-20  el_after_av_two_third  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2659","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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