Digital transformation is changing brand and advertising research – online and mobile methods dominate. Technical and implicit measurements such as social media monitoring, passive metering, facial coding, and response time measurement are gaining in importance. We have experience with these techniques and work with the best providers.
Keep track of everything with interactive online dashboards that we set up individually for you. This allows you to keep an eye on your most important KPIs at all times – and gain new insights for your brand management.
Methods we use
- Online surveys/CAWI
- Telephone surveys/CATI
- Face-to-face interviews/CAPI
- Passive Metering
- Implicit measurements (Facial Coding, response time measurement etc.)
- Focus groups – online and offline
- Social media monitoring