We specialize in measuring the impact and effectiveness of your communication and marketing efforts. Our research provides insights into: Brand awareness and performance, Competitive positioning, Advertising effectiveness and efficiency, Target audience engagement and brand attractiveness
Our expertise is based on experience in institutes, agencies, and corporate market research. Thanks to Prof. Dr. Tuschl, we have direct access to academic research. We support companies of all sizes – with customized research approaches and innovative methods. Benefit from expert advice for your business decisions.
Does your brand appeal to consumers’ hearts and minds? We help you answer the crucial questions about brand positioning.
In times of increasing amounts of information and data, intelligent data analytics are gaining more and more importance. It is about strukturing and connecting data and information in such a way that real understanding emerges – data insights, which will advance your business.
We are offering a wide variety of tools and multivariate analyses within the field of Applied Data Analytics, with precisely this goal in mind. In this process, we are working with data which we collect on your behalf, already existing data sets, as well as merged data sources and information.
Digital transformation is transforming brand and advertising research – online and mobile methods dominate. Technical and implicit measurements such as social media monitoring, passive metering, facial coding, and response time measurement are gaining importance. We have experience with these technologies and work with the best providers.
Keep track of everything with interactive online dashboards that we customize for you. This way, you can keep an eye on your most important KPIs at all times – and gain new insights for your brand management.
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komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 Munich
phone: +49 (0)89 189 4687 01
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
This post is also available in: German
