Success through a holistic, measurable market and customer focus

This webinar is aimed at business market researchers, customer experience managers, and marketing experts who want to learn more about the success factors and pitfalls in managing the customer journey, touchpoints, and customer experience.

External validation of the customer journey

Practice clearly shows that gut feeling and facts often diverge. When we ask our clients the question “What are your ten most important touchpoints?” we find a huge gap between the internal and external perspective. As the number of touchpoints grows, the complexity continues to increase.

External validation of touchpoints and algorithm-based optimization make it possible to specifically tap into the potential for success in market development.

Webinar content

Together with the Zurich-based consulting and research firm Accelerom, we are conducting the webinar “How to Validate Customer Journeys and Identify Key Touchpoints.”

In the webinar, we will discuss the following topics using a proven validation approach:

• Challenges of a Customer Journey Project
• Creation of a touchpoint inventory and customer journey/touchpoint analysis
• Identification of key touchpoints as well as pleasure and pain points
• Translation into an action plan for optimizing your touchpoints

Duration
90 minutes (including questions)

Date
Monday, Nov. 15th. 2021

13:30-14:30 Uhr

Participation is free