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komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
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Member of BVM (Association of German Market and Social Researchers)
Customer Experience
for modern brand management, they also carry the risk of presenting
the brand inconsistently at individual touchpoints or spending money
in the wrong places.
Critical Success Factors for Effective Touchpoint Management
We support you in using your touchpoints strategically, ensuring that each one strengthens your brand image and contributes to long-term business success.
- How present is your brand across the various touchpoints? How is your brand perceived at these touchpoints?
- At which touchpoints or on which communication channels is your competition particularly successful?
- How consistent is your brand appearance across the different touchpoints? And how consistent is the brand appearance of your competitors?
- How can you optimize customer interaction and brand presence across the various touchpoints?
