Using the latest scientific insights, we apply targeted, suitable methods – such as implicit techniques or projective questioning.
We analyze your brand’s market position in comparison to competitors and derive targeted measures to sharpen your brand profile.
Planning a repositioning? We identify promising positioning options.
By comparing with competitors, we reveal the image dimensions in which your brand stands out. With the help of driver analyses, we identify the factors that increase your brand’s attractiveness – allowing you to implement the right measures with precision.
In addition, we analyze your brand’s position within the competitive landscape – which brands pose a potential threat, and where can you gain market share?
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komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 Munich
phone: +49 (0)89 189 4687 01
mail: info@komma-forschung.de
Member of BVM (Association of German Market and Social Researchers)
This post is also available in: German
