Entwicklungschancen in Zeiten von Social Media und Big Data

Which role will market research play in the future for companies? Does the market research industry need to re-define the significance it places on big data, social media, short-lived data hypes and real business time and again? Are „data-experts“ the market researchers of the future? How will „classic market research“ look like in ten years?

Prof. Dr. Stefan Tuschl, Professor for quantitative methods at the department of management at HAW Hamburg, gets together with the market and sales researcher Bernhard Keller, director at Maritz Research Hamburg, and Hans-Werner Klein, co-founder and CIO at Twenty54Labs, Valkenburg (NL) / Bonn and knowledge mediator between humans and data, to the bottom of these questions in the book „Zukunft der Marktforschung“.

The book is now available at Springer Gabler Verlag, Wiesbaden.

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