komma Achieves Top Ranking in Image Survey

In the image survey conducted by the German internet portal marktforschung.de komma achieved a top ranking in 4 out of 7 evaluatiaon criteria: consulting competence, quality, service orientation and transparency.

Data-driven Brand Management – the komma Brand Cockpit

In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management.

Interview about Career in Market Research

Our managing director Stefan Braun spoke with www.marktforschung.de about career and the future of market research.

New managing director – former Swarosvki manager Stefan Braun joins the komma team

Stefan Braun complements the komma research and consulting GmbH as managing director since April 2020. Together with Uwe Braun and Prof. Dr. Stefan Tuschl, they represent the management team.

New edition of the book „Zukunft der Marktforschung“ (2. edition)

This book takes a look at the future of market research: Which role will market research play in the future for companies?

komma continues to grow

The komma research and consulting GmbH continues to grow and has two new team members joining. Lisa Korf enhances the team as a project manager since November 2018.

ADAC Monitor „Mobile in the countryside“: komma conducts a survey about satisfaction with various means of transport in the countryside on behalf of the ADAC

How satisfied are residents of rural communities with their mobility and the accessibility of relevant destinations? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?

komma study: There are many paths to successful advertising, but no halfsies

In order to be successful, advertising needs to elicit a positive impulse, a so called Wow-Effect. Only then it develops viral potential and initiates an orientation towards and behavioural change in line with the promoted product.

ADAC Monitor „Mobile in the city“: komma conducts a survey about satisfaction with various means of transport in the 15 largest german cities on behalf of the ADAC

How satisfied are residents, commuters and visitors of the 15 largest german cities with their mobility in the city? What do the users value about the mobility with automobiles, the public transport, the bike or by foot? And what bothers them?

Survey about sexual harassment at the workplace for the Women`s Career Index, now at ZEIT Online

Survey about sexual harassment at the workplace for the Women`s Career Index, now at ZEIT Online