Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
effectiveness even
before the launch.
and media planning – the advertising materials themselves are also crucial.
Key
Questions
- Does the advertising medium stand out in the competitive environment?
- Is the message clearly understood?
- Is the branding effective, or does it benefit the competition?
- How is the advertisement perceived by the target audience?
- Does the ad trigger the desired brand preference?
Internal evaluations do not always reflect the perception of the target group. We help you select the right advertising materials and optimize them for your target group
Implicit Emotion
measurement (Facial coding)
In addition to traditional surveys, facial expression analysis enables a direct and unfiltered reaction to the advertising. Second-by-second emotion tracking and benchmarking provide valuable insights for optimization.
