Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
and brand tracking
and marketing activities. Working closely with you, we develop tailored
tracking solutions that enable confident brand and marketing decisions.
Brand tracking – measuring
brand growth over time
Brand tracking monitors brand perception, positioning, and strength over time.
Key figures in brand tracking:
- Brand awareness
- Brand image and associations
- Brand preference
- Purchase intention and loyalty
This reveals how the brand is developing in a competitive environment and which factors influence brand success.
Ad tracking – understanding
the impact of advertising
Advertising tracking makes the impact of individual campaigns visible across all channels. The aim is to analyze whether advertising is being noticed, which messages are effective, and how campaigns influence attitudes and purchase intent.
Typical questions in advertising tracking:
- Is the advertisement remembered (ad awareness/recall)?
- Which motifs and channels perform best?
- How does advertising influence image and purchasing impulses?
Regular measurements allow campaigns to be compared, optimized, and managed efficiently.
Interactive dashboards
with tableau
We use Tableau data visualization software to evaluate and prepare the results.
- Interactive dashboards instead of static reports
- Time series and trend analyses
- Comparisons by target groups, channels, or competitors
This makes complex data quickly understandable and directly usable for marketing and brand decisions.
Your added value
with komma
- Customized tracking designs
- Clearly visualized, decision-relevant results
- Many years of experience in brand and communication research
Our diagnostic tools:
- Brand-Funnel-Analysis
- Benchmark-Comparison
- ex-post-optimisation of advertisements
- Driver analysisand
- Advertising efficiency analysis
In addition, we offer digital modules like
Passive Metering
Passive metering provides valuable insights into the interaction between traditional and digital campaign elements – especially in the media mix. We measure whether people have actually been exposed to an advertisement.
Social Media Monitoring
Linking ad tracking and social media activities provides valuable insights into campaign effectiveness.
Whether by integrating existing monitoring systems or jointly developing new solutions, we create the data basis for targeted optimization.
Facial Coding
Facial coding helps you optimize your advertising campaign: AI analyzes the facial expressions of respondents to identify their emotions. This allows you to derive direct improvements for your advertising spot – both in pretesting and tracking.
