“Die Finanzmarktforschung wird direkter.” Our managing director Uwe Braun in the November edition of bank und markt.

The article illuminates the consequences of digitalisation within customer satisfaction research and sales.

In addition, social media presence of financial service providers is examined and the importance of emotional content is delineated. Measurement approaches like e.g. „Facial Coding“ for implicit emotion measurement receive ever-increasing meaning.

Braun, U. and Keller, B. (2015). Die Finanzmarktforschung wird direkter. bank und markt 11, 25-30.