In our digital age we produce two quintillion bytes of data every day. The big challenge is to distill these data and make them usable and actionable for Marketing and Management. komma has developed an approach to bring business figures, marketing data and market research data together in a brand cockpit. Together with advanced analytics we can create real added value for modern data-driven brand management. Read the article to this exciting topic from Uwe Braun and Stefan Braun in the latest magazine Planung & Analyse Ausgabe 3/2020 (in German).

Here you can also download the article in pdf.