Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
and Impact Analysis
We structure and condense data to generate valuable
insights that drive your business success.
We use a wide range of tools and analytical methods – both with data we collect on your behalf and with existing datasets.
Modeling
Marketing mix modeling allows you to increase sales and brand success in a targeted manner.
Advertising efficiency analyses show you how to optimally distribute budgets between online and offline channels—for maximum impact and stronger brand loyalty.
And by analyzing relevant target group characteristics, you can identify which customer segments are particularly brand-affine—for a tailored approach and greater relevance.
Driver analyses
Which factors really increase your brand affinity, customer satisfaction, or willingness to buy? Driver analyses show which levers have the greatest impact. This allows you to prioritize your measures in a targeted manner—and invest where improved performance also measurably strengthens the desired KPI. Ineffective aspects? Simply deprioritize them.
Typologies/segmentations
We analyze your target groups and develop individual segmentations. We show you where the greatest potential lies—and who your primary target group is. For a targeted approach, we provide insights into motives, attitudes, and media behavior.
