Contact
komma Forschungs- und Beratungsgesellschaft mbH
Brienner Str. 54 | 80333 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
and impact analysis
world. At komma we structure and condense complex data sets to gain
valuable insights for your business success. This is how we turn numbers
into clear strategies that measurably boost your brand success.
A holistic analytical
approach
Our analytical approach combines state of the art statistical methods with customized data collection. Furthermore, we analyze your existing datasets to uncover hidden potential for your business success.
Data analytics as a
success factor
In modern market research, simply collecting data is no longer enough. The challenge lies in identifying the right correlations within complex datasets. Our impact analyses go beyond mere description: We provide you with answers to the “why” behind the numbers.
Strategic insight through
intelligent data linking
By leveraging data analytics, we enable an objective evaluation of your marketing measures. We help you to:
- Allocating budgets efficiently: Identify which channels contribute most to your KPIs.
- Understanding brand dynamics: Analyze how various touchpoints shape your brand image over the long term.
- Making future-proof decisions: Use predictive models to anticipate market shifts early on
Whether we draw on data from your advertising and brand tracking or integrate external sources – our ultimate goal is always to deliver clear and actionable recommendation that sustainably strengthens your brand.
Our solutions
Marketing-Mix-Modelling
With Marketing Mix Modelling, you systematically drive sales and brand success. Our advertising effectiveness analyses show you exactly how to optimally allocate budgets between online and offline channels – for stronger brand loyalty and measurable growth.
Driver analyses
Driver analyses clearly show which levers have the greatest impact on your brand affinity, customer satisfaction, or purchase intent. This allows you to systematically prioritize your marketing activities and invest exactly where improvements will strengthen your most important KPIs.
Typologies/segmentations
We analyze your target audiences in detail and develop customized segmentations. We show you where the greatest potential lies and provide insights into the motives, attitudes, and media behavior of your primary target audience to enable precise targeting.
