Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
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Member of BVM (Association of German Market and Social Researchers)
positioning and strategy
We help you answer the key questions around brand positioning.
Optimize your brand
positioning and strategy
- What emotional and rational values strengthen my brand?
- What consumer needs does it fulfill?
- How does it perform against the competition?
- What does it take to successfully reposition the brand?
Using the latest scientific insights, we apply targeted, suitable methods – such as implicit techniques or projective questioning.
How can you increase
your brand’s success?
We analyze your brand’s market position in comparison to competitors and derive targeted measures to sharpen your brand profile.
Planning a repositioning? We identify promising positioning options.
By comparing with competitors, we reveal the image dimensions in which your brand stands out. With the help of driver analyses, we identify the factors that increase your brand’s attractiveness – allowing you to implement the right measures with precision.
In addition, we analyze your brand’s position within the competitive landscape – which brands pose a potential threat, and where can you gain market share?
