Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
and brand tracking
communication and marketing efforts. Our research provides
insights into: Brand awareness and performance, Competitive
positioning, Advertising effectiveness and efficiency, Target
audience engagement and brand attractiveness.
The komma
brand cockpit
We develop a customized brand cockpit for you to provide a comprehensive overview of your brand, marketing, and competition. Automated data processing provides you with timely results and allows you to react quickly to changes.
We use Tableau data visualization software. We host your data on our own servers in Germany or support you with your own implementation.
Precise diagnostics
for your brand
Tracking allows you to see exactly how your target group perceives your brand compared to your competitors – and how this perception changes as a result of marketing activities. This enables you to identify successful campaigns and potential for optimization. Our intelligent diagnostics identify key areas for action to increase your advertising and marketing efficiency.
Our diagnostic tools:
- Brand-Funnel-Analysis
- Benchmark-Comparison
- ex-post-optimisation of advertisements
- Driver analysisand
- Advertising efficiency analysis
In addition, we offer digital modules like
Passive Metering
Passive metering provides valuable insights into the interaction between traditional and digital campaign elements – especially in the media mix. We measure whether people have actually been exposed to an advertisement.
Social Media Monitoring
Linking ad tracking and social media activities provides valuable insights into campaign effectiveness.
Whether by integrating existing monitoring systems or jointly developing new solutions, we create the data basis for targeted optimization.
Facial Coding
Facial coding helps you optimize your advertising campaign: AI analyzes the facial expressions of respondents to identify their emotions. This allows you to derive direct improvements for your advertising spot – both in pretesting and tracking.
