Contact
komma Forschungs- und Beratungsgesellschaft mbH
Schwanthalerstr. 73b | 80336 München
phone: +49 (0)89 189 4687 0
mail: info@komma-forschung.de
Social Media
Member of BVM (Association of German Market and Social Researchers)
we offer exceptional capability in communication and brand
research. Specializing in tracking studies, data analytics,
and dashboards, we craft tailored solutions to match your goals.
creativity
capability,
creativity
market research agency,
we offer exceptional capability
in communication and brand
research. Specializing in tracking
studies, data analytics, and
dashboards, we craft tailored
solutions to match your goals.
Expert
Consulting
Our expertise is based on experience gained in institutes, agencies, and corporate market research. Thanks to Prof. Dr. Tuschl, we have direct access to academic research. We support companies of all sizes with customized research approaches and innovative methods. Benefit from expert advice for your business decisions.
Our industry expertise
- Consumer goods research (FMCG, OTC, durable consumer goods, consumer electronics)
- Luxury brands (jewellery, lifestyle products)
- Financial market research (banking, insurances, financial services)
- Travel- and tourism research (tourism, travel, airlines, public transportation)
- Retail research (in-store and e-commerce)
- Technology market research (telecommunications, IT)
Creative
Solutions
Digital transformation is changing brand and advertising research – online and mobile methods dominate. Technical and implicit measurements such as social media monitoring, passive metering, facial coding, and response time measurement are gaining in importance. We have experience with these techniques and work with the best providers.
Keep track of everything with interactive online dashboards that we set up individually for you. This allows you to keep an eye on your most important KPIs at all times – and gain new insights for your brand management.
Methods we use
- Online surveys/CAWI
- Telephone surveys/CATI
- Face-to-face interviews/CAPI
- Passive Metering
- Implicit measurements (Facial Coding, response time measurement etc.)
- Focus groups – online and offline
- Social media monitoring
Clear
Recommendations
We answer your business questions precisely, with a clear focus right from the start. That’s why we consistently align the entire research process with your decision-making objectives. Through in-depth diagnostics and targeted data linking, we deliver clear insights instead of mere numbers.
Our Services
- Positioning analysis, brand image analysis, employer branding
- Brand strength analysis
- Advertising tests
- Brand tracking and advertising tracking
- Success measurement of specific communication activities/rebranding
- Efficiency analysis
- Brand experience, customer journey, touchpoint optimisation
- Development of brand and marketing scorecards, cockpits
- Interactive online-dashboards
