Our Managing Director Prof. Dr. Stefan Tuschl has co-published an article on AI in marketing in PraxisWissen Marketing.

The article explores how generative AI is transforming digital marketing by automating repetitive tasks and creating personalized content faster and more cost-effectively. The focus is on online marketing opportunities such as email, social media as well as display advertising, and the symbiotic relationship between AI and marketing for academics and practitioners is highlighted.

O. Deriabina, C. Hofmann-Stölting, S. Tuschl (2024). Optimising content-based online marketing strategies through generative AI. PraxisWissen Marketing 01/2024, 85-102.