Optimise your brand positioning and brand strategy with us
Does your brand succeed in appealing to the heart and mind of consumers equally? This is surely one of the most exciting, but also most demanding tasks in modern marketing. We as brand researchers help you to answer the relevant questions for a successful brand positioning.
- You would like to know, which emotional and rational values your brand represents, which consumer needs it satisfies?
- A repositioning of your brand is approaching and you need strategic starting point?
- You would like to know your brand’s strengths and weaknesses in comparison to the competition and what’s driving your brand strength?
- You would like to know, which brands are considered real alternatives by your target group?
In order to minimise rationalisation within brand evaluations and to explore the intuitive, emotional core of brand attribution, it can be helpful to employ implicit measures like response time measurement or projective questions and approaches.