How can the success of your brand be increased further?
We show you the IS-position of your brand, as well as of competitive brands in the subjective perceptual space of consumers. Measures for improvement of your brand profile can be derived through the comparison of the AS-IS-position with your strategic brand goals.
If you are thinking about a realingment of your brand, we are helping you with the identification of promising options for your positioning.
On the basis of comparing your brand profile to the competition, you will be able to see at which image dimensions your brand is excelling. In addition, the image dimensions which are strengthening or weakening your brand attractivity in particular can be identified through driver analyses. Then, goal-oriented measures to strengthen your brand exactly where it will pay off in form of an enhanced brand attractivity can be derived.
Moreover, we can determine the relationship between your brand and the other brands in the industry. Which competitor brands are most likely to threathen your position – and conversely, from which brands can you preferably obtain market shares?